Tourism Australia is a partnership marketing organisation and works closely with airlines and travel companies on cooperative marketing to drive conversion in all priority markets. These targeted travel companies, including wholesalers, retail and online travel agencies, form Tourism Australia’s Key Distribution Partner (KDP) program with the intention to increase total booking value of visitors to Australia.
Each KDP is selected based on the fit with Tourism Australia’s market strategy, a shared target customer profile, shared funding of marketing activity, a commitment to training their frontline sales team through the Aussie Specialist Program and a commitment to selling quality Australian product and experiences.
I am an Australian tourism product. What is the benefit of working with a Key Distribution Partner?
These companies have a solid understanding of the Australian tourism market, as well as established relationships with the type of high yield consumer Tourism Australia is actively targeting through its international marketing activities.
See a selection of KDPs from each region that Tourism Australia is partnering with this financial year: