Visitor Statistics

The role of Tourism Australia

Tourism Australia provides research services to the industry through consumer and market insights, plus tourism, aviation and economic analysis. We are responsible for identifying and understanding the needs and drives for consumer segments that give the greatest return on investment.

We also produce relevant and timely analytical research on inbound tourism markets, including analysing and communicating trends in global tourism and identifying new and high-yield markets.

The role of Tourism Research Australia

Tourism Research Australia provides superior research information that supports improved decision making, marketing and tourism industry performance for the Australian community. 

Tourism Research Australia is now a branch of Austrade. To view their full range of reports, covering international tourism, and research tailored to regional areas, please visit the Tourism Research Australia website.

The role of State and Territory Organisations

The respective State and Territory Organisations also deliver state-specific statistical data and analysis to assist the tourism industry. To find out more, click on the below links to bring you to the respective information sources.