Tourism Australia has created traveller snapshots - quick one page insights of the travellers we are targeting in each of our core markets.
These insights include traveller profile, traveller behaviour, perceptions of Australia and TripAdvisor performance.
These traveller snapshots can be used to specifically modify and shape product offerings and marketing activities to relevant markets.
The following snapshots have been updated with the latest 2016 data from the Consumer Demand Project and TripAdvisor. Additionally, in 2017 a traveller snapshot has been created for six additional markets: Brazil, Canada, France, Hong Kong, Italy and Taiwan.
A consolidated snapshot of all 17 markets can be downloaded here.