The National Visitor Survey is published by Tourism Research Australia. The survey methodology includes conducting interviews with 120,000 Australian residents aged 15 years and over on an annual basis. The interviews are conducted via random digit dialling and a Computer Assisted Telephone Interviewing system. Participants are asked over 70 questions about their travel behaviour, including destination, purpose, transportation, travel package, sources used, activities, expenditure, accommodation, travel party and demographics.
The survey’s definitions are based on those provided by the United Nations World Tourism Organisation; therefore interviews are conducted with people who have travelled for purposes including holiday, visiting friends and relatives, business, education and employment.
For more information on tourism research, please visit Tourism Research Australia.