Luxury in Australia
Australia has strong appeal to sophisticated experience-seekers with a significant body of high-end accommodation and world-class experiences on offer.
Australia’s style of luxury offers exclusive and unique ‘only in Australia’ life experiences for visitors who are looking for genuine connections with our people, country and cultures that they’ll remember forever, underpinned by the soft luxuries premium travellers expect. Conscious travellers will also find a commitment to sustainability in some of the most luxurious corners of the country, with a range of luxury lodges and experiences to choose from.
Australia is home to truly epic landscapes, from UNESCO World Heritage-listed rainforests and reefs to endless swathes of ochre outback. Your client’s done have to compromise on comfort when exploring monumental wilderness areas. From private islands to wellness retreats and bespoke tours, a taste of luxury awaits your clients on their Australian holiday.
The Signature Experiences of Australia collectives are the heart and lungs of Australia’s premium and luxury product, with 8 collectives representing over 170 businesses delivering 700+ commissionable experiences. The collections encompass luxury lodges, fully hosted walks, exclusive winery experiences, great golf courses, wildlife journeys, fishing adventures, cultural and Aboriginal experiences.
Australia’s unique differences across a wider body of premium product can be discovered via a series of themes which resonate with the kinds of experiences high-end travellers seek. Themes include nature and wildlife, food and drink, aquatic and coastal, family friendly travels, active experiences and adventure, indigenous culture, honeymoon and romance, outback and urban. Key to any of the luxury themes are the people who really bring it to life. Ultimately, these are the destination and experience specialists with the knowledge to share eloquent and meaningful, uniquely Australian stories about the Indigenous culture, wildlife, geology, food and lifestyle. The luxury element is in the private guiding or access, the small group intimacy. Delivered with expertise, personalized to the guest, and with all the soft luxury touches to make it a very upscale experience.
This is where the value of a Destination Management Company (DMC) is highlighted, with Australia’s premium DMCs top curators of high-end Australian itineraries. They are key to finding people, places and experiences that cannot be booked otherwise. The most exclusive, truly bespoke experiences are only available through very limited channels. Think private access and introductions, behind the scenes visits, connections with experts and knowledgeable local characters who are specialist guides. Learn more and watch our Value of an Australian DMC video below.