About Us
Tourism Australia’s values help us to understand how we will go about achieving our vision, mission and purpose. They are the essence of our identity and provide the guiding principles to our behaviour and the relationships we have with our customers and partners.
We’re passionate about Australia: her land, nature, people, and cultures. And we’re proud of our role in sharing her story with the world.
We’re one team. We value diversity and listen to all opinions before aligning on the best way forward, but robust discussion makes our work stronger.
We are respectful of communities, cultures and the earth we all inhabit, and take our responsibility to care for all three seriously.
There’s so much we can do, and want to do, but we focus on the things that will add the most value to our industry.
We have a proud history of doing innovative and ground-breaking work. And we’re not done yet.
Tourism Australia Act 2004
Tourism Australia is a corporate Commonwealth entity established by the Tourism Australia Act 2004.
Under section 6 of the Tourism Australia Act 2004, Tourism Australia’s main objectives are:
- To influence people to travel to Australia, including for events,
- To influence people travelling to Australia to also travel throughout Australia,
- To influence Australians to travel throughout Australia, including for events,
- To help foster a sustainable tourism industry in Australia, and
- To help increase the economic benefits to Australia from tourism.
Dive deeper into our history, explore our partnerships and celebrate our achievements.
Join our passionate team and be part of shaping the future of tourism in Australia. Explore exciting opportunities that make a meaningful impact.
Explore the sectors where passion meets purpose. At Tourism Australia, we focus on a spectrum of sectors that define our commitment to excellence.
Explore the faces leading our charge - our accomplished leadership team. Committed to excellence, they steer Tourism Australia towards innovation and success.
Our Board
Meet Tourism Australia’s Board of Directors who govern the organisation and report to the Federal Minister for Tourism. The main role of the Board is to determine Tourism Australia policy and ensure that the organisation performs in a proper and efficient manner.
Tourism Australia Board Members:
- Penny Fowler – Chair
- Ian Horne – Deputy Chair
- Phillipa Harrison – Managing Director
- Jenny Lambert OAM
- Peter Laurance AO
- The Hon Michael Lee
- Georgina Richters
- Linda Wayman
- Tim Yeend
Explore our insights and progress through various available reports.
Funding and the Portfolio Budget Statement
Tourism Australia is funded by an appropriation from the Australian Government, in addition to revenue from other sources. Information on Tourism Australia’s current budget and planned performance is available in the portfolio budget statement. Information on budgets from past years is also available.
THRIVE 2030 is Australia’s national strategy for the long-term sustainable growth of the visitor economy.