Linda Wayman
Linda Wayman, Director of Tourism Australia Board
Director
Linda is a non-executive director with more than 25 years’ experience. She is currently the chair of Carers WA, chair of Australia’s North West, and a director of Carers Australia. Most recently she was on the boards of Tennis West and Venues West. Her previous board experience includes the Committee for Perth, the State Library of WA Foundation (chair), Rally Australia and Football West.
She headed up the Perth division of Southern Cross Australia, Australia’s largest broadcaster, for 15 years and led Perth’s leading radio stations through a changing and competitive landscape, including the commercialisation of Southern Cross’s digital assets. Linda has held senior executive service roles with the Western Australian government as general manager of EventsCorp, the state’s major event agency; and in the Victorian government in marketing, communications and public affairs roles. She has extensive experience in government policy and corporate affairs in portfolios such as tourism, small business, planning and infrastructure.
As principal of her marketing and communications business, Linda has developed strategies for destinations as varied as the City of Fremantle and Cocos (Keeling) Islands.
Linda is a former WA Telstra Businesswoman of the Year and Advertising Person of the Year. She is a graduate of the Australian Institute of Company directors and has a Master of Communication from Monash University Melbourne. Linda joined the Tourism Australia Board in 2023.
