Aboriginal Australia - Australia.com
Learn about the rich tradition and history of the oldest living culture in the world. Visit our consumer page via Australia.com to discover Aboriginal culture throughout the country.
Sectors
Aboriginal and Torres Strait Islander tourism
Mabu Buru Tours, Cable Beach, Broome, Yawuru and Karajarri Country, Western Australia © Tourism Australia
Aboriginal and Torres Strait Islander cultures and traditions are part of Australia’s history and form an integral part in how Tourism Australia tells the nation’s story.
Acknowledgement of Country
Tourism Australia acknowledges the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognises their custodianship of culture and Country for over 65,000 years.
Aboriginal and Torres Strait Islander cultures and traditions, as well as the warmth, humour and generosity of Aboriginal and Torres Strait Islander peoples and communities, are central to Australia’s history and form an integral part in how Tourism Australia tells the nation’s story.
Our efforts
Tourism Australia's Reconciliation Action Plan
Tourism Australia's sixth Reconciliation Action Plan outlines our vision for reconciliation as a nation where First Nations cultures are embraced and celebrated. Australia’s full history and its impacts are acknowledged, and Tourism Australia enables travellers to experience genuine connections through the stories and warmth of the world's oldest living cultures.
The development and implementation of successive Reconciliation Action Plans have been fundamental to achieving our strategic goals and building the framework for our commitment to champion and advocate for First Nations cultures and tourism.
Promoting Indigenous tourism experiences
In addition to the Reconciliation Action Plan, Tourism Australia continues to promote Indigenous tourism experiences through the Discover Aboriginal Experiences collective.
Discover Aboriginal Experiences is a flagship suite of extraordinary Aboriginal-guided experiences. Each member in this collective is considered a leader in Aboriginal tourism, with over 200 experiences from over 50 businesses around Australia, all led by Aboriginal guides. This collective is part of Tourism Australia’s Signature Experiences of Australia Program that packages and promotes Australia’s outstanding tourism products.
According to Tourism Research Australia’s International Visitor Survey, close to 1.25 million international trips included an Indigenous experience in the year ending March 2026, reflecting a 6.7 per cent increase compared to year ending March 2025 and a 4.8 per cent compound annual growth rate over the last decade (2016–26).
