Building Your Tourism Business

One of the best places to first seek advice is from your local, regional and state tourism offices. These industry bodies assist with product development and can provide you with a general introduction to the tourism industry and business planning tools to enable you to research and plan your own tourism businesses.

For operators just starting out in the market, Tourism Australia has a wealth of research information and analysis about Australian tourism, including updates on consumer travelling trends and insights into what’s happening in the top tourism markets. You can use this research and analysis to help you make better informed business decisions.

ATE14, Cairns, QLD © 2014 Tourism Australia

Working with Tourism Australia

There are many ways you can connect with Tourism Australia to benefit from our campaign activity, research, market data and more to grow your tourism business.

Mark Olive, Davidson's Arnehemland Safaris, NT © Tourism Australia

Working with our Ambassadors

Through our Advocacy program, Tourism Australia works with influential ambassadors and opinion leaders, who act as storytellers for Australian holidays in the mainstream media, social media and other consumer-facing platforms.

Eagle Bay, Dunsborough, WA © Tourism Australia

Using Social Media

Tourism Australia's Social Media Program focuses on stimulating conversations about Australia through key platforms including Facebook, Twitter, Google+, Instagram and Pintrest.

Deep Creek Conservation Park, Fleurieu Peninsula, SA © Ben Goode

Get your product on Australia.com

Having your product listed on Tourism Australia's consumer website can help with your international exposure. Find out how.

Aussie Specialist Program

The Aussie Specialist Program is an innovative online course designed to give frontline travel sellers the knowledge and skills needed to sell Australia effectively to their customers.

Destination Australia Conference 2020 © Tourism Australia

Attending trade events

Find out more information about attending trade events.

Bondi Beach, Sydney, NSW © Tourism Australia

Getting Ready For International Visitors

Find out more information about how to develop your product for the international market.

Sydney Opera House, Sydney, NSW © Tourism Australia

Hosting International Media

Tourism Australia works closely with the Australian tourism industry to host between 800 and 1000 media representatives from almost 30 countries each year.

Greenpatch, Huskisson, New South Wales © Tourism Australia

Working with the Media Guide

Find out more information on media guides, media kits and making the most out of social media.

Port Adelaide, Adelaide, SA © SATC

Accessible Tourism

Accessible tourism is the ongoing endeavour to ensure tourist destinations, products and services are accessible to all people, regardless of their physical limitations, disabilities or age.

Moon Lantern Festival, Adelaide, South Australia © South Australian Tourism Commission

Marketing Major Events

Tourism Australia supports the promotion of a year-round calendar of public events and festivals from across the country.

Indigenous symbol - Natural Beauty

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

© Tourism Australia 2023