Canoeing, Brisbane, Queensland © Brisbane Marketing

Building your tourism business

Tourism Australia can help build your tourism business by providing free resources and specialist programs to help you get started.

One of the best places to first seek advice is from your local, regional and state tourism offices. These industry bodies assist with product development and can provide you with a general introduction to the tourism industry and business planning tools to enable you to research and plan your own tourism businesses.

For operators just starting out in the market, Tourism Australia has a wealth of research information and analysis about Australian tourism, including updates on consumer travelling trends and insights into what’s happening in the top tourism markets. You can use this research and analysis to help you make better informed business decisions.

Working with the industry

ATE14, Cairns, QLD © 2014 Tourism Australia

Working with Tourism Australia

There are many ways you can connect with Tourism Australia to benefit from our campaign activity, research, market data and more to grow your tourism business.

Mark Olive, Davidson's Arnehemland Safaris, NT © Tourism Australia

Working with our ambassadors

Through our Advocacy program, Tourism Australia works with influential ambassadors and opinion leaders, who act as storytellers for Australian holidays in the mainstream media, social media and other consumer-facing platforms.

Woman kayaking at Silky Oaks Lodge, Mossman, Queensland © Tourism and Events Queensland

Working with the media

Find out more information on media guides, media kits and making the most out of social media.

Twelve Apostles Lodge Walk, Great Ocean Road, Victoria © Tourism Australia

International Media Hosting Program

Tourism Australia works closely with the Australian tourism industry to host between 800 and 1000 media representatives from almost 30 countries each year.

Improving your business's online presence

The Arkaba Walk, Ruger's Hill, Flinders Ranges, SA © Tourism Australia

How to use SEO to increase visibility for your business

Gibson Steps, Great Ocean Road, VIC © Tourism Australia

How to create a great ATDW listing for your business

Russell Falls, Mt Field National Park, Tasmania © Tourism Australia

How to take the best images for your business

Kangaroo Island Wilderness Trail, Kangaroo Island, South Australia © South Australian Tourism Commission

How to create a great Google listing for your business

Person sitting down with their mobile phone looking at Tourism Australia's Instagram account © Tourism Australia

Using Social Media

Tourism Australia's Social Media Program focuses on stimulating conversations about Australia through key platforms including Facebook, Twitter, Google+, Instagram and Pinterest.

The Hazards, Freycinet National Park, Tasmania © Myka Photography

Get your product on Australia.com

Having your product listed on Tourism Australia's consumer website can help with your international exposure. Find out how.

Trade show & event resources

Destination Australia Conference 2020 © Tourism Australia

Attending trade events

Find out more information about attending trade events.

Welcome Function ATE17 © Tourism Australia, Remco Jansen

Trade show tips

To make the most out of your trade shows, Tourism Australia has prepared a list of tips and information for your consideration.

Tasting Australia 2019, SA © Meaghan Coles

Australian tourism events calendar

A one-stop resource of trade activities centred on the promotion of Australia.

Other helpful resources

The Hike Collective, Perth, Western Australia © The Hike Collective

Getting ready for international visitors

Find out more information about how to develop your product for the international market.

Alice Springs Desert Park, Alice Springs, Northern Territory © Tourism NT/Helen Orr

Accessible tourism

Accessible tourism is the ongoing endeavour to ensure tourist destinations, products and services are accessible to all people, regardless of their physical limitations, disabilities or age.

Sal Salis, Ningaloo, Western Australia © Sal Salis Ningaloo Reef

Sustainable tourism

Tourism Australia is the Australian Government agency responsible for growing demand for Australia as a tourism destination, both...

Ocean Rafting, Whitehaven Beach, Whitsundays, Queensland © Tourism and Events Queensland

Federal Government support for tourism businesses

Discover useful information and resources which could benefit your tourism business.

Discover more

Surfers Paradise, Gold Coast, Queensland © Tourism and Events Queensland

Tourism statistics

Bicycle riding at Uluru, Yulara, Northern Territory © Tourism NT

Consumer profiles

Cape to Cape Track, Margaret River, WA © Tourism Western Australia

Indigenous symbol - Natural Beauty

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

© Tourism Australia 2023