Industry resources

Trade show tips

ATE Welcome Function © Tourism Australia, Remco Jansen

To make the most out of your trade shows, Tourism Australia has prepared a list of tips and information for your consideration.

When attending a trade show virtually or in-person, or representing your tourism product at networking events, it’s important to be prepared in order to make the most of appointment and connection opportunities.

The trade show fact sheets below will assist in your trade show preparation and provide guidance and ideas to maximise the time you have with buyers and media

Learn what to prepare for attending trade shows in Australia and overseas, ensuring you maximise your investment and participation at events.

A little planning now will help you maximise your appointment time at trade shows, ensuring productive meetings and valuable connections for your business.

Distribution channels and consumer purchasing behaviour varies from market to market, so you need to understand the structure of the distribution system specific to your target markets before attending a trade show.

Learn why it's critical to have a working knowledge of buyer markets when preparing for international trade shows.

Discover why trade shows are a great forum to meet key industry players and develop or enhance your business relationships.

Trade shows provide the perfect opportunity to launch new products and update buyers on product changes and enhancements. As part of your preparations, review your products, consider what new opportunities present and analyse what...

Gain tips on how to network with new contacts, re-establish or build on existing contacts and most importantly, improve perceptions and awareness of your product.

This guide has been created to help you understand the media landscape, how it works, and how you can promote your brand, product or experience.

Discover more

Tourism Australia hosts a number of key industry events and trade shows each year.

Discover tourism industry events, including events organised by Tourism Australia and State and Territory Tourism Organisations. Register your event today.

Discover useful resources for your tourism business, including tips on working with the media, attending trade events, and information on the tourism industry.

Trade show tips

Trade show preparation

Trade show meetings and follow-up

The travel distribution system

Know your markets

Product and rate information

Product review and packaging

Networking

Working with the media guide

Discover more

Tourism Australia events

Australian tourism industry events calendar

Resources

Trade show tips

Trade show preparation

Trade show meetings and follow-up

The travel distribution system

Know your markets

Product and rate information

Product review and packaging

Networking

Working with the media guide

Discover more

Tourism Australia events

Australian tourism industry events calendar

Resources

This website uses cookies