Trade show tips

The travel distribution system

ATE23, Gold Coast, Queensland © Remco Jansen, Tourism Australia

ATE23, Gold Coast, Queensland © Remco Jansen, Tourism Australia

Travel distribution system workflow © Tourism Australia
Sales method Commission level Explanation
Inbound tour operator (ITO) 30% A nett rate providing a 30% margin is agreed with the ITO and paid to you once a sale is made.
Online travel agent (OTA) 10 - 15% A nett rate providing a 10-15% margin is agreed with the OTA and paid to you once a sale is made.
Wholesaler 20% A nett rate providing a 20% margin is agreed with the wholesaler and paid to you once a sale is made.
Retail travel agent 10% A travel agent retains 10% commission once the booking is confirmed and pays you the balance.
Direct to consumer Nil The consumer pays your retail rate – however the retail or gross rate should be the same as that provided to your distribution partners.