Building your tourism business

Getting your product on Australia.com

The Hazards, Freycinet National Park, Tasmania © Myka Photography

Having your product listed on Tourism Australia's consumer website, Australia.com, can help with your international exposure.

Tourism Australia’s consumer website, Australia.com, receives millions of unique visits each year and is the primary call to action for its consumer marketing campaigns. The site is in English and 8 other languages to cover the 13 international markets Tourism Australia targets.

While the products and experiences featured on Australia.com are guided by a set of selection criteria, it is predominantly editorial discretion which determines how products are curated on a particular article. The aim is to showcase a wide variety of tourism experiences, however it's not always possible to include everyone.

There are a number of ways your business can engage with Tourism Australia in order to increase your profile on Australia.com and across our other marketing channels.

As we are a small team looking after a large bank of content, we appreciate feedback. If you spot a mistake, see something that's out of date, or simply want to let us know what you think of the content on Australia.com please visit our feedback form.

Australian Tourism Data Warehouse (ATDW)

The Australian Tourism Data Warehouse (ATDW) is Australia’s national tourism database and distribution platform which represents over 40,000 small and medium sized tourism products and destinations.

By listing a product in the ATDW database, tourism operators benefit from being listed on their State or Territory Tourism Organisation’s consumer website, the Australia.com website and through ATDW’s network of over 200 tourism distributors.

Registration and approval of ATDW listings is managed through State or Territory Tourism Organisations and submissions are made via the ATDW online portal.

On Australia.com ATDW listings are shown on an interactive map with a panel about each product which is also shown on a various capital city pages such as this guide to Sydney. In addition, pages helping users to find accommodation and tours also feeds through from ATDW listings.

Frequently asked questions

Australia.com is Tourism Australia’s consumer-facing website, designed to make planning a trip to Australia easy and fun. We target first-time international visitors to the country with written content, video, imagery and digital tools (such as interactive maps). The aim is to give our audience the resources they need to plan their trip.

In FY2020, Australia.com received 17.3 million unique visitors.

Austraila.com has a presence in 15 countries and is translated into eight languages. These languages are Indonesian, German, French, Italian, Japanese, Korean, Simplified Chinese and Traditional Chinese.

There are a few ways your business can be featured on Australia.com. The best way for immediate presence on the site is to ensure you have an up-to-date ATDW (Australian Tourism Data Warehouse) listing. We use ATDW across the site to showcase tourism experiences and encourage users to visit operator websites.

Please use the feedback form to write to us. Be specific about your product and where you think your product fits into our content. Please note that while we do our best to accommodate these requests, it is not always possible.

While Australia.com aims to promote a wide variety of tourism experiences, it isn’t possible to feature all operators from all regions. The product on Australia.com is chosen based on a number of criteria – including adequate web presence and booking capabilities – as well as editorial discretion and international relevance.

While we don’t accept article submissions for Australia.com, we encourage you to work with your STO on articles for your own platform or for your state/territory website. If you have an exciting new product or news angle, you can get in touch with our PR team by downloading our Media Kit here.

Australia.com’s events calendar is powered by ATDW. Please contact your STO and request they apply the appropriate tags to your ATDW listing.

Australia.com uses ATDW (Australian Tourism Data Warehouse) to promote operators on site. Creating a listing on ATDW and keeping your listing up to date with your latest products, imagery and deals is a great way to guarantee your presence on Australia.com.

Please use the feedback form to submit your updated imagery or product. These submissions come directly to the Content Team, who will be able to arrange for your assets to be used on Australia.com. If you’d like our PR team to know about your new product or images for potential media pitches, you can get in touch by downloading our Media Kit here.

Please use the feedback form to submit the error and we’ll address it as soon as possible.

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