Tourism Australia Social Media Guide
475 KB PDF
Learn how to get the most out of your own social media channels.
We’ve created a four-part video series looking at how the Australian tourism industry can get the most out of social media.
In this video, the fourth and final in our social media education series, social experts Nick Henderson and Novy Wong answer questions from operators. They cover a number of topics including current social trends, how to create great social content on a budget, and provide examples of operators who are doing well in this space. To view the other videos in the series be sure to click on the thumbnails below.
Tourism Australia's Social Media Program focuses on stimulating conversations about Australia through key platforms including Facebook, Twitter, Instagram and Pinterest:
View the ‘Share Australia, Australia!’ video below for more information about sharing your content on Tourism Australia’s social media channels.
We've put together tips and tricks on the best ways to contribute to our popular social media profiles. We also include some useful resources, to help you keep your own social media presence up to speed.