Business Events Australia delivers marketing, partnership and distribution activities to raise international awareness and consideration of Australia as a business events destination. Tourism Australia focuses on the international business events markets that can provide the highest return on investment for Australia. Key markets for Business Events Australia are China, North America, UK/Europe and New Zealand.

Economic contribution and potential

Business events are major contributors to the Australian visitor economy. International business events visitors spend on average twice as much as leisure visitors during their trip to Australia. In addition, business events provide benefits to Australia beyond the economic. They showcase Australia’s capabilities in event delivery and key knowledge sectors, develop trade and investment relationships, and are catalysts for information sharing. In addition, business events provide a platform for international visitors to extend their stay in Australia for leisure purposes, and establishes strong connections that can lead to return visitation to Australia in future.

Tourism Australia’s activity

Tourism Australia’s activities include brand and content marketing, educational visits, trade engagement and events that provide opportunities for Australia’s business events industry to meet with international business events planners and media to grow their business.

There are many ways the Australian industry can work with Tourism Australia including exhibiting on the Australia stand at international business events trade shows and attending Tourism Australia’s own events like the Business Events Australia Greater China Showcase and Dreamtime, its signature incentive showcase.

Tourism Australia also has a range of resources available, including research on the target customer and business events market profiles that can help industry develop their product and message for an international business events audience. 

Please read the Working with Business Events Australia page for more information on the work of Business Events Australia and how to get involved.

To see opportunities for industry to join upcoming trade activity with Business Events Australia visit the Trade Events page.

Advance Program

Tourism Australia’s Advance Program offers the Australian business events industry the opportunity to leverage Tourism Australia’s international marketing expertise in order to grow the number of delegates to confirmed events taking place in Australia, and the number of international business events secured for Australia. To apply and find out more information, please refer to the Advance Program Prospectus.

Business Events Bid Fund Program

Tourism Australia’s Business Events Bid Fund Program (BFP) is designed to increase the conversion of bids for new international business events in Australia through the offer of financial support at the critical bidding stage. The BFP supports the conversion of new business in situations where Australia is bidding against international competitors for the right to host the business event. Applications can be completed here. For more information, please refer to the Bid Fund Program Prospectus.

Keep up to date with the latest news

Sign up for Tourism Australia’s business events newsletter to keep up to date on the latest news from Business Events Australia, including registration information for business events trade shows, new tools for the Australian business events industry and the latest business events market profiles. You can also follow Business Events Australia on LinkedIn and Twitter.