About us
Learn about Tourism Australia's responsibility, vision and values, as well as information on our leadership, which sectors we focus on, and our reporting.
Leadership
Robin Mack
Robin Mack, Managing Director, Tourism Australia
Managing Director
As the Managing Director, Robin is responsible for driving Tourism Australia’s strategies to create sustainable international demand for Australia’s tourism experiences and working with the tourism industry to support the sector.
Robin oversees Tourism Australia’s 16 global markets, which include Canada, China, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, New Zealand, Singapore, South Korea, the United Kingdom, the United States of America and Vietnam. He also leads the commercial team responsible for global distribution development and partnerships, as well as Business Events Australia, a specialist unit that promotes Australia as a business events destination.
Robin has worked in the travel and tourism industry for almost 30 years, before joining Tourism Australia in 2012, he worked across travel retailers, wholesalers and airlines, including British Airways and Qantas, before focusing on destination marketing.
