Leadership

Robin Mack

Image of Robin Mack, Executive General Manager Commercial & Business Events Australia at Tourism Australia

Robin Mack, Executive General Manager Commercial & Business Events Australia at Tourism Australia

Executive General Manager Global Markets & Business Events

Robin oversees Tourism Australia’s 16 global markets, which include Canada, China, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, New Zealand, Singapore, South Korea, the United Kingdom, the United States of America and Vietnam. He also leads the commercial team responsible for global distribution development and partnerships, as well as Business Events Australia, a specialist unit that promotes Australia as a business events destination.

Robin has worked in the travel and tourism industry for almost 30 years, before joining Tourism Australia in 2012, he worked across travel retailers, wholesalers and airlines, including British Airways and Qantas, before focusing on destination marketing.

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Handprint artwork in the bay sand, Wula Gura Nyinda Eco Cultural Adventures, Denham, Shark Bay, Western Australia © Tourism Australia

Learn about Tourism Australia's responsibility, vision and values, as well as information on our leadership, which sectors we focus on, and our reporting.

Learn about Tourism Australia's responsibility, vision and values, as well as information on our leadership, which sectors we focus on, and our reporting.

Learn about Tourism Australia's responsibility, vision and values, as well as information on our leadership, which sectors we focus on, and our reporting.

A lady, with a wide brimmed hat sitting with her back to the viewer, leaning back on her hands on a rich red rock platform, looking across a beautiful red escarpment of Canyon Rim Walk with Kings Canyon Resort, Kings Canyon, Central Australia, Northern Territory © Tourism Australia

Discover useful resources for your tourism business, including tips on working with the media, attending trade events, and information on the tourism industry.

Discover useful resources for your tourism business, including tips on working with the media, attending trade events, and information on the tourism industry.

Discover useful resources for your tourism business, including tips on working with the media, attending trade events, and information on the tourism industry.

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Working with Tourism Australia

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.