About us
Learn about Tourism Australia's responsibility, vision and values, as well as information on our leadership, which sectors we focus on, and our reporting.
Leadership
Robin Mack
Robin Mack, Managing Director, Tourism Australia
Managing Director
As the Managing Director, Robin is responsible for driving Tourism Australia’s strategies to create sustainable international demand for Australia’s tourism experiences and working with the tourism industry to support the sector.
With 30 years of multi sector global experience within the travel industry, Robin has been a leader within Tourism Australia for over a decade. He was previously responsible for overseeing the organisation's market strategy and operations across 16 global markets, as well as commercial, distribution development and partnerships. He also led Business Events Australia.
Before joining Tourism Australia in 2012, he worked across travel retailers, wholesalers and airlines, including British Airways and Qantas, before focusing on destination marketing.
