Leadership

Robin Mack

Robin Mack, Executive General Manager Commercial & Business Events Australia at Tourism Australia

Executive General Manager Commercial & Business Events Australia

The Commercial division is responsible for marketing operations in Western priority leisure markets, such as New Zealand, UK, USA, Germany, France, Italy and Canada. It also oversees distribution development and partnerships globally as well as Business Events Australia, a specialist unit that aims to promote Australia as a business events destination.

Robin has worked in the travel and tourism industry for almost 30 years, working across travel retailers, wholesalers and airlines, including British Airways and Qantas, before focusing on destination marketing. Robin joined Tourism Australia in 2012 and has held several roles, including Head of Distribution Development and Partnerships, Executive General Manager Commercial and is now Executive General Manager Commercial & Business Events Australia.

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Handprint artwork in the bay sand, Wula Gura Nyinda Eco Cultural Adventures, Denham, Shark Bay, Western Australia © Tourism Australia

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A lady, with a wide brimed hat sitting with her back to the viewer, leaning back on her hands on a rich red rock platform, looking across a beautiful red escarpement of Canyon Rim Walk with Kings Canyon Resort, Kings Canyon, Central Australia, Northern Territory © Tourism Australia

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Robin Mack

Executive General Manager Commercial & Business Events Australia

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