Our Leadership: Susan Coghill, Chief Marketing Officer - Corporate

Leadership

Susan Coghill

Susan Coghill, Chief Marketing Officer at Tourism Australia

Chief Marketing Officer

Global Marketing is responsible for creating and developing Tourism Australia’s brand assets for global campaigns. Global Marketing manages the roll out of Tourism Australia’s marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive international marketplace.

In her previous role as Tourism Australia's General Manager Creative, Content and Campaigns, Susan helped set the creative marketing direction for Tourism Australia, overseeing the recent Dundee, Undiscover Australia and Australia Inc. campaigns.

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Handprint artwork in the bay sand, Wula Gura Nyinda Eco Cultural Adventures, Denham, Shark Bay, Western Australia © Tourism Australia

About us

Learn about Tourism Australia's responsibility, vision and values, as well as information on our leadership, which sectors we focus on, and our reporting.

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A lady, with a wide brimed hat sitting with her back to the viewer, leaning back on her hands on a rich red rock platform, looking across a beautiful red escarpement of Canyon Rim Walk with Kings Canyon Resort, Kings Canyon, Central Australia, Northern Territory © Tourism Australia

Resources

Discover useful resources for your tourism business, including tips on working with the media, attending trade events, and information on the tourism industry.

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ATE14, Cairns, QLD © 2014 Tourism Australia

Working with Tourism Australia

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.

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Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

Chief Marketing Officer

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