The Cruise Industry - Corporate

Sectors

The cruise industry

True North Cruise ship and tour boats, The Kimberley, Western Australia © True North

Cruise shipping plays an important role in the Australian tourism industry.

All of the world’s leading cruise lines include Australia in their programs – ranging from expedition style cruise lines and mid-range ships, to mega ships and up-scale lines.

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National and international bodies

Cruise information by state

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Couple sitting on the edge of a boat, Rottnest Island, Western Australia © Tourism Western Australia

Our target audience

Tourism Australia is focused on targeting those who are willing to travel out of their region and spend more during their trip - the High Yield Traveller (HYT).

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Bicycle riding at Uluru, Yulara, Northern Territory © Tourism NT

Consumer profiles

Find out how insights from the Consumer Demand Project have been used extensively to inform and support development of Tourism Australia’s strategic direction.

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Field of Light by Bruce Munro, Uluru, Northern Territory © Mark Pickthall

Our partnerships

Tourism Australia works with more than 200 tourism industry each year to promote Australia to the world as a destination for business and leisure.

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We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

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