Leadership

Rob Dougan

Image of Rob Dougan, Executive General Manager, Strategy & Research at Tourism Australia

Rob Dougan, Executive General Manager, Strategy & Research at Tourism Australia

Executive General Manager, Strategy & Culture

The Strategy and Research division incorporates four interrelated functions: Data and Research (ensuring that our initiatives are informed by relevant insights and sharing these insights with the Australian tourism industry); Strategy (defining and communicating our organisational objectives and strategies to ensure best use of resources); and Planning and Reporting (implementing our strategies and objectives through annual planning and monitoring our performance against plan).

Rob works with the Executive Leadership Team to help make Tourism Australia a more effective organisation. Since starting at Tourism Australia in 2019, he has delivered strategies for the 2019/20 Black Summer bushfires and helped the organisation navigate the COVID-19 pandemic.

Prior to working at Tourism Australia, Rob had a 15-year career in advertising that included leading the strategy for key campaigns for Tourism Australia including Restaurant Australia, Aquatic and Coastal and Undiscover Australia, among others.

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Handprint artwork in the bay sand, Wula Gura Nyinda Eco Cultural Adventures, Denham, Shark Bay, Western Australia © Tourism Australia

Learn about Tourism Australia's responsibility, vision and values, as well as information on our leadership, which sectors we focus on, and our reporting.

Learn about Tourism Australia's responsibility, vision and values, as well as information on our leadership, which sectors we focus on, and our reporting.

Learn about Tourism Australia's responsibility, vision and values, as well as information on our leadership, which sectors we focus on, and our reporting.

A lady, with a wide brimmed hat sitting with her back to the viewer, leaning back on her hands on a rich red rock platform, looking across a beautiful red escarpment of Canyon Rim Walk with Kings Canyon Resort, Kings Canyon, Central Australia, Northern Territory © Tourism Australia

Discover useful resources for your tourism business, including tips on working with the media, attending trade events, and information on the tourism industry.

Discover useful resources for your tourism business, including tips on working with the media, attending trade events, and information on the tourism industry.

Discover useful resources for your tourism business, including tips on working with the media, attending trade events, and information on the tourism industry.

ATE14, Cairns, QLD © 2014 Tourism Australia

Working with Tourism Australia

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.