Leadership

Rob Dougan

Image of Rob Dougan, Executive General Manager, Strategy & Culture at Tourism Australia

Rob Dougan, Executive General Manager, Strategy & Culture at Tourism Australia

Executive General Manager, Strategy & Culture

Rob Dougan serves as the Executive General Manager of Strategy and Culture at Tourism Australia. With a strong commercial mindset, Rob and his team shape the organisation's future driving better outcomes for the Australian tourism industry.

Rob's department oversees: Strategy, analysing and identifying investment areas for Tourism Australia's finite time and resources. Planning, ensuring alignment of activity around our organisational objectives. Aviation route development, driving connectivity for Australia. Additionally, Rob champions People and Culture, fostering a high-performance work environment within Tourism Australia.

Previously, Rob spent 15 years in marketing and advertising across Sydney and London, leading high-profile campaigns for Tourism Australia itself, along with Tourism Tasmania, EasyJet and Qantas amongst others, a background that cultivated his strategic and creative insights.

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Handprint artwork in the bay sand, Wula Gura Nyinda Eco Cultural Adventures, Denham, Shark Bay, Western Australia © Tourism Australia

Learn about Tourism Australia's responsibility, vision and values, as well as information on our leadership, which sectors we focus on, and our reporting.

Learn about Tourism Australia's responsibility, vision and values, as well as information on our leadership, which sectors we focus on, and our reporting.

Learn about Tourism Australia's responsibility, vision and values, as well as information on our leadership, which sectors we focus on, and our reporting.

A lady, with a wide brimmed hat sitting with her back to the viewer, leaning back on her hands on a rich red rock platform, looking across a beautiful red escarpment of Canyon Rim Walk with Kings Canyon Resort, Kings Canyon, Central Australia, Northern Territory © Tourism Australia

Discover useful resources for your tourism business, including tips on working with the media, attending trade events, and information on the tourism industry.

Discover useful resources for your tourism business, including tips on working with the media, attending trade events, and information on the tourism industry.

Discover useful resources for your tourism business, including tips on working with the media, attending trade events, and information on the tourism industry.

ATE14, Cairns, QLD © 2014 Tourism Australia

Working with Tourism Australia

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.