Ian Horne

Deputy Chair

Ian Horne is a leading advocate for the hotel, hospitality, and tourism industry, having been the CEO of the Australian Hotels Association (SA) on two occasions for a total of thirty-one years. He holds a Master of Business Administration from Adelaide University and completed an Executive Education program at Stanford University's Graduate School of Business.

His advocacy in the tourism, business events, accommodation and hospitality industry, is reflected in positions held on the boards of the South Australian Tourism Commission, including chair of audit and risk, is the Vice Chair of the Business Events Adelaide (formerly Adelaide Convention Bureau) and his appointed in 2023 to the board of the Adelaide Venue Management Corporation (AVMC) & to the SA Skills Commission.

Ian’s roles and responsibilities cover four decades and reflect the commitment, drive and dedication that go well beyond the job that has seen Ian considered a major influencer, campaigner and advocate on all policy issues that have impacted the tourism and hospitality industry.  Ian most recently was part of the team that facilitated the establishing of Accommodation Australia as the single strong voice for tourism accommodation in Australia. As the long-term CEO the Australian Hotels Association (SA) he has been a source of advocacy and leadership at industry and sector level through pandemics, a global financial crisis, globalisation and technology revolutions. A record few can match.

He has been at the forefront of change and transformation of the hotel and hospitality sector and consequently tourism. Ian joined the board in August 2023.