Future of Demand
The free-to-download Future of Demand research has been designed to support Australia’s tourism industry to make decisions to best maximise opportunities.
Sectors
Animal and wildlife tourism
Lone Pine Koala Sanctuary, Brisbane, Queensland. © Lone Pine Koala Sanctuary
Australia’s animal tourism industry is world-class, offering many educational and conservation-focused experiences across wildlife parks and zoos, aquariums, farms and natural habitats.
In Australia, animal tourism operators in Australia must hold appropriate permits and licences, including those relating to specific animals, and comply with relevant state-based regulations.
Whether it’s observing wildlife in the wild, engaging with farm animals through agritourism, or visiting zoos and aquariums that uphold the highest standards of care, Australia offers animal tourism experiences that are memorable, respectful and responsible.
Our commitment
Tourism Australia is proudly committed to showcasing the very best of Australia - including tourism experiences that offer travellers the chance to see and learn about Australia’s unique animals and wildlife.
To do this Tourism Australia has developed internal guidelines for staff on the responsible and safe promotion, portrayal, and use of live animals across its activities.
Tourism Australia’s position is informed by global consumer research, which shows that travellers are seeking experiences where:
- Animals are treated with respect and care
- Learning opportunities and conservation are present
- Staff and facilities are trained and have expertise
- Any personal interactions are conducted responsibly.
For further information about the guidelines, please complete our enquiry form and a member of the Tourism Australia team will be in touch.
Global research and insights
For more than a decade, Tourism Australia’s Consumer Demand Project (CDP) has tracked what motivates people to travel internationally to Australia. In 2024, the CDP was used to explore consumer perceptions of responsible animal tourism and preferences for engaging with animals.
It found animal welfare and responsible engagement are important considerations for travellers around the world. These insights highlight traveller priorities when it comes to animals in tourism experiences. For more information, download the Animal and Wildlife Tourism Global Consumer Research Factsheet below.
