Tourism Australia's awards
Tourism Australia has received a number of awards for its work.
Consumer and trade marketing
| Award category | Awards event |
|---|---|
| Most Popular Television Commercial - Dundee: Australia’s Tourism Ad in Disguise | Logie Award, 2019 |
| Best Travel Video Advertisement - Dundee campaign | Travel Video Awards, USA, 2019 |
| Best use of native or content marketing - Aussie News Today campaign | Mumbrella Travel Marketing Awards, 2019 |
| Best Use of Social - Dundee campaign | AdWeek Media Plan of the Year, 2019 |
Dundee campaign: Excellence in Managing Optimised Customer Experience |
Adobe Excellence Awards, USA, 2019 |
| Platinum winner, Integrated Marketing Communications - Dundee campaign | HSMAI Adrian Awards, 2019 |
| Titanium winner, Effective Channel Integration - Dundee campaign | WARC Media Awards, 2019 |
| Influencer Impact - Dundee campaign | PR Week Awards, USA |
| Marketing Excellence for International Tourism - UnDiscover Australia campaign | VFS Global Times Travel Awards, India |
| Most influential campaign on Youtube | YouTube Works Awards, USA |
| Best travel advertisement - Dundee campaign | Travel Video Awards, USA |
| Destination Campaign of the Year - Dundee campaign | Expedia North America |
Dundee campaign: Gold award for Integrated: Large Business |
D&AD Awards (British Design & Art Direction) |
| Best use of Content - Dundee campaign | Festival of Media (Global), 2019 |
Dundee campaign:
Gold Effie for Media
Gold Effie for Branded ContentGold Effie in Tourism & Travel Category |
US Effie Awards |
| Most Popular Tourist Destination in Asia | 2018 Red Coral Awards |
| Best PR Campaign - Dundee campaign | B&T Awards |
| Best Overseas Meeting & Incentive Destination of the Year (Long Haul) | China Travel & Meeting Industry Awards 2018 |
| Australia’s Best CMO - Lisa Ronson | CMO Magazine |
| CMO of the Year - Lisa Ronson Marketing Team of the Year - Tourism Australia Campaign of the Year - Dundee campaign |
Australian Institute of Marketing |
| Best Youth Marketing Campaign - Aussie News Today campaign | Global Youth Travel Awards |
| Titanium Lion Award and 2 Gold Lion Awards - Dundee campaign Gold and Bronze Award - Aussie News Today campaign |
Cannes Lions International Festival of Creativity |
| Ad Campaign of the Year - Dundee campaign Social Idea of the Year - Aussie News Today campaign |
Mumbrella Awards |
| Best Education - Aussie Specialist Program, US team Best Destination Marketing campaign - Dundee campaign |
Travel Weekly Magellan Awards, 2018 |
| Star Online Training Course - Aussie Specialist Program, UK Distribution and Trade team | Travel Bulletin’s 2018 Star Awards |
| Best Service for Travel Agents – tourist boards - Tourism Australia | Touristik Aktuell Globus Award, Germany, 2017 |
David Attenborough’s Great Barrier Reef Dive:
Digital creativityTelevision craft |
BAFTA Awards, UK, 2017 |
| Best tourism country - Australia | Travel News, Sweden, 2017 |
| Best Destination for Nature, Adventure and Sport - Australia | Italia Travel Awards, Italy, 2017 |
| Best Service for Travel Agents – tourist boards - Tourism Australia | Touristik Aktuell Globus Award, Germany, 2017 |
| Silver, Print and outdoor - GIGA Selfie campaign, Japan | One Show 2017, USA |
GIGA Selfie campaign, Japan:
Grande, Ambient large scale |
Lotus Awards, ADFEST Asia, 2017 |
| Best driving holiday - Australia | Travel Journal, Singapore, 2017 |
| Best Influencer Campaign - Noma Australia | Mumbrella Travel Marketing Awards, 2017 |
| PR-led event or Activation of the year - Noma Australia | Mumbrella CommsCon Awards, 2017 |
| Best Leisure Destination of Year - Australia | Travel Weekly, China, 2017 |
| Best Leisure Destination of the Year - Australia | Travel & Meeting Industry Awards, China |
| Winner, Best Service for Travel Agents - Aussie Specialist Program | Globus Awards, Touristik Aktuell, Germany, 2016 |
| Winner, Agent Friendly Tourist Office category - Aussie Specialist Program | Agents Choice Awards, Selling Travel, UK, 2016 |
| Silver, Destinations Education Program category - Aussie Specialist Program | Magellan Awards, Travel Weekly, USA, 2016 |
| Gold, Integrative - GIGA Selfie campaign, Japan | ACC (All Japan Radio and television commercial confederation) Advertising Awards 2016, Japan |
| Second, Planning: innovative approach - GIGA Selfie campaign, Japan | Dentsu Advertising Awards 2016, Japan |
| Best effective - GIGA Selfie campaign, Japan | Code Award 2016, Japan |
GIGA Selfie campaign, Japan: Gold, Interactive e craft |
Ad Stars 2016, Sth Korea |
GIGA Selfie campaign, Japan: Silver, Digital: travel, leisure, retail, restaurants |
Spikes Asia, 2016 |
| Bronze for Best PR program, lifestyle - City Explorer, Hong Kong | Marketing PR Awards, Marketing magazine, 2016 |
| Gold for Best-selling destination Asia and Pacific - Australia | Readers’ Choice Awards, Recommend Magazine, USA, 2016 |
| Best country - Australia | Travel and Leisure magazine, India, 2016 |
| Best TV programme - Sir David Attenborough’s Great Barrier Reef Series, UK | National Geographic Traveller Awards UK, 2016 |
| Best Marketing campaign - Aquatic and Coastal campaign, Hong Kong Best Promotion video - City Explorer, Hong Kong |
U Magazine Travel Awards, Hong Kong, 2016 |
| Best tourism or travel website - australia.com | Digital Industry Association of Australia (AIMIA), 2016 |
| Gold, Best Event or Experiential Marketing Campaign’ - Savour Australia, Malaysia | Dragons of Malaysia Awards, 2016 |
| Certificate of Excellence - Restaurant Australia public relations campaign, India | SABRE Awards 2016, Asia Pacific |
| Best website or online service, Tourism or travel category | AMY Awards 2016, Australia (AMIA, the Digital Industry Association of Australia) |
One of the 25 best tourism websites in the world - australia.com |
Skift 2016, USA |
Business events marketing
| Award category | Awards event |
|---|---|
| Best NTO promoting MICE Best MICE Creative Marketing Campaign Award |
China National Tourism Fashion Awards |
| Best NTO for Promoting MICE of the Year 2018 | China BT MICE Award |
| Best Overseas NTO in China Promoting BT-MICE | TTG China Travel Awards, 2019 |
| Best overseas National Tourism Organisation in China promoting BT-MICE | TTG China Travel Awards, 2017 |
| Best International MICE Destination of the Year | China BT MICE Miracle Workers Award, 2017 |
| Suppliers of the year: Visionaries - Paul Griffin from Tourism Australia Platinum Choice Awards for Outstanding Service by Destination Marketing Companies and Convention Visitor Bureaux - Tourism Australia |
Smart Meetings, USA, 2016 |
| Overseas Meeting and Incentive Destination of the Year (Long-haul) | China Travel and Meetings Industry Awards for Business Travel and MICE, 2016 |
| Best MICE Destination Marketing Campaign | Events Marketing China, 2016 |
| Best International MICE Destination of the Year | China BT MICE Miracle Workers Award, 2016 |
| Best Overseas National Tourism Organisation in China Promoting BT-MICE | TTG China Travel Awards, 2016 |
| Best International MICE Destination of the Year 2015 | Gold Chair Award from MICE, 2016 |
| Best Destination for Promoting BT-MICE in China | Best Travel Awards, China, 2016 |
| Best Long-haul Destination for Incentive Travel | Meeting China Awards, China, 2016 |
Best Corporate Event - Dreamtime 2015 Business Session and Dinner, delivered by Belle Laide Events |
Australian Events Awards, 2016 |
Corporate
| Award category | Awards event |
|---|---|
| Most Popular Destination - Australia | Conde Nast Traveler Gold List Award Ceremony, 2019 |
| Education Product, Gold - Aussie Specialist Program | AMY Awards, 2018 |
| The Most Comprehensive Advisor Program - Tourism Australia's education program for Virtuoso in the US | Globus Awards |
| Best Destination Overall - Australia | 2019 Travvy Awards, USA |
| Best Destination Asia/Pacific - Australia | Travel Weekly Readers' Choice Awards, USA |
| Best Foreign Destination - Australia | South Asia Travel & Toursim Exchange (SATTE) 2019, India |
| Silver Award - Tourism Australia 2017/18 Annual Report | Australasian Reporting Awards |
| Tourism Board of the Year - Tourism Australia UK team | Globe Travel Awards 2019 |
| 23rd in Australia and New Zealand's Top 100 Innovative Companies - Tourism Australia | The Australian Financial Review |
| 'Best practice' for high-level reporting in corporate plans | Department of Finance, 2017 |
| Leading tourist board 2016, Australasia - Tourism Australia | World Travel Awards 2016 |
Silver - Tourism Australia Annual Report 2015/16 |
Australasian Reporting Awards, Australia, 2016 |
