Industry resources

Who's who in the tourism industry

A group of three women walking together with a SEIT Outback Tours guide, Outback Australia, Northern Territory © Tourism Australia

SEIT Tours, Red Centre, Northern Territory © Tourism Australia

Find out about all the major operators of Australian tourism and the government tourism agencies that run each state and territory.

Tourism Australia

Tourism Australia is the Australian Government agency responsible for international tourism marketing. Tourism Australia’s role is to:

Influence people to travel to and throughout Australia.
Increase the economic benefits to Australia from tourism.
Help foster a sustainable tourism industry in Australia.

Find out more about Australia's tourism policy via Austrade, The Australian Trade Commission.

State and Territory Tourism Organisations

Each state and territory in Australia has its own government tourism agency that works with industry. The role of the State Tourism Organisations (STOs) is to support the development and marketing of sustainable tourism destinations and experiences within their state, to increase awareness and attract visitors.

Destination NSW

South Australian Tourism Commission

Tourism and Events Queensland

Tourism NT

Tourism Tasmania

Visit Victoria

VisitCanberra

Tourism Western Australia

Australian tourism industry councils

Australian tourism industry associations

Discover more

Kangaroo at Crowdy Bay National Park, New South Wales © Tourism Australia

Contact us for more information about marketing, partnerships, working with Tourism Australia or industry advice.

Contact us for more information about marketing, partnerships, working with Tourism Australia or industry advice.

Contact us for more information about marketing, partnerships, working with Tourism Australia or industry advice.

Aerial view of Heart Reef, Great Barrier Reef, Queensland © Tourism Whitsundays

Future of Distribution

In 2024, Tourism Australia undertook a research project to unpack the post-pandemic complexities of tourism distribution.

In 2024, Tourism Australia undertook a research project to unpack the post-pandemic complexities of tourism distribution.

In 2024, Tourism Australia undertook a research project to unpack the post-pandemic complexities of tourism distribution.

A lady, with a wide brimmed hat sitting with her back to the viewer, leaning back on her hands on a rich red rock platform, looking across a beautiful red escarpment of Canyon Rim Walk with Kings Canyon Resort, Kings Canyon, Central Australia, Northern Territory © Tourism Australia

Discover useful resources for your tourism business, including tips on working with the media, attending trade events, and information on the tourism industry.

Discover useful resources for your tourism business, including tips on working with the media, attending trade events, and information on the tourism industry.

Discover useful resources for your tourism business, including tips on working with the media, attending trade events, and information on the tourism industry.