Who's Who In The Tourism Industry
Tourism Australia is the Australian Government agency responsible for international tourism marketing. Tourism Australia’s role is to:
Find out more about Australia's tourism policy via Austrade, The Australian Trade Commission.
Each state and territory in Australia has its own government tourism agency that works with industry. The role of the State Tourism Organisations (STOs) is to support the development and marketing of sustainable tourism destinations and experiences within their state, to increase awareness and attract visitors.
Regional tourism is a vital sector of the Australian economy and key to the sustainability and vibrancy of many communities. Australian Regional Tourism Limited is the peak national body representing regional tourism organisations.
Local tourism organiations and strengthen local tourism businesses by liaising with regional tourism authorities and state bodies on behalf of operators. Operators are encouraged to make contact and participate with the local regional tourism organisation in their area.