Market insights snapshot - Canada

Market trends

• Arrivals for the 12 months to Nov 2024 were 165,786 or 86.9 per cent of · Arrivals from Canada grew 4 per cent to 171,652 in the year ending (YE) December 2025.
• Canadian travellers spent close to A$1.1 billion on their Australian trips for the year ending September 2025, an increase of 17 per cent over YE September 2019. Leisure travel remains the primary contributor to total expenditure, at 70 per cent.
• Ranking sixth for total trip expenditure at $5,600 per person, the Canadian market value is underpinned by strong regional engagement. Notably, 35 per cent of visitors disperse into regional areas, contributing to higher spend per trip. Their travel itinerary is likely to include highlights of the Sunshine Coast (QLD), North Coast (NSW), and Adelaide (SA).