Markets
Market insights snapshot - France
Learn about market spend and recovery trends, current buyer organisations, and consumer priorities for the France market.
Market trends
- There has been an increase in long-haul travel destinations in 2023 and increase in positive travel sentiment in France. Travellers tend to have higher budgets and are opting for longer-term stays, with a trend of combining destinations (for example Australia and New Caledonia).
- Ecological concerns claimed as a priority by French travellers, however for now this seems to be causing limited impact on travel choices.
- Since the pandemic, there is no longer observable trends according to trade, traveller profiles and booking patterns vary completely.
Buyer snapshot
- Continents Insolites, a tour-operator specialised in high-end custom travels all around the world, based in France, Belgium and Luxembourg, will attend luxe ATE for the first time.
- There are ten buyers from France attending ATE.
Consumer trends
- French travellers have a strong desire to travel to the United States, (+21% increase in 2023 vs. 2023), as well as Japan, which has been particularly popular amongst French travellers this past year, in direct bookings and trade, and has surpassed pre-pandemic numbers, along with the Dominican Republic. Although French travellers claim they choose destinations based on value for money, looking at the popularity of destinations such as the United States and Japan shows they are ready to dedicate large budgets to travels. They also like travelling to French speaking destinations, such as Mauritius or French overseas territories. The 2024 Summer Olympics will disrupt this summers’ travelling behaviour.
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