Markets
Market insights snapshot - Germany
Learn about market spend and recovery trends, current buyer organisations, and consumer priorities for the Germany market.
Market trends
- Strong demand for self-drive itineraries incl. accommodation.
- Pre booking period for German consumers is back to pre-COVID levels with booking made approx. six months ahead.
- Despite inflation, uncertainty and high travel costs, Germans are still willing to travel and to travel long-haul with Australia on their bucket list.
Buyer snapshot
- Enchanting Travel will attend first time for Germany. Enchanting Travels, owned by Travelopia Holdings Limited, operates under the Travelopia portfolio of specialist travel companies. Since its inception in 2004, the company has been dedicated to redefining transformative and authentic global travel.
- Horizons Nouveaux SA will attend as LUXE buyer for the first time. Horizons Nouveaux specialises in exclusive and personalized top-of-the-range travel experiences. Loyal customers with high purchasing power seek high-end discoveries, valuing tailored à la carte offerings over ostentation.
- How many buyers attending from your country/region?
- Germany: 23
- France: 10
- Italy: 13
- Switzerland: 9
- Austria: 1
- Spain: 2
Consumer trends
- Australia is competing with destinations such as the United States, Canada, Japan, the Maldives and Southern Africa. As well as European destinations such as Turkey, Greece, Spain and Italy.
- German travellers are seeking out self-drive experiences. This could be in the form of campervans or other vehicle hire along with suitable accommodation options. There is also a market for in language small touring options and Indigenous short touring components.
Discover more
