Markets
Market insights snapshot - Hong Kong
Learn about market spend and recovery trends, current buyer organisations, and consumer priorities for the Hong Kong market.
Market trends
- Arrivals from Hong Kong were 217,000 for the year ending November 2024; which were 68.8 per cent compared to 2019 and up 26.5 per cent compared to 2023.
- Hong Kong maintained its top ten ranking for arrivals and spending and continues to be one of the key markets for Australia.
- Hong Kong travellers total spent at A$1.2 bn and leisure travel spend at A$743.8 million per IVS Sept 2024 figure.
Buyer snapshot
- There will be 14 buyers (including 1 luxe buyer) from Hong Kong attending ATE. Of these there are five new buyers.
New Buyer snapshot
Buyer | Description |
---|---|
Big Line Holidays | Founded in 2003, Big Line Holidays has spent 21 years dedicated to its mission of "serving with heart and touching every moment of guests." With a strong focus on customer satisfaction, the company has built a trusted brand image and service culture, earning widespread recognition from its valued clients. |
Connexus Travel | Connexus Travel Group, formerly Swire Travel, is Hong Kong’s first registered travel service provider with a legacy spanning over 75 years. Operating in Hong Kong, Shanghai, and Beijing, Connexus delivers corporate travel services, MICE, TravelTech solutions, and GSA services. Its clients include Fortune 1000 companies, SMEs, tourism partners, and government organisations. |
Holication | Holication, a Hong Kong-based travel agent established by Flyday.hk in 2023, specializes in themed travel and private group tours. |
Jetour Travel Limited | Jetour Travel Limited, established for over four decades, is one of Hong Kong’s leading travel agencies. Specializing in luxury holidays, their expert team delivers meticulous planning and exceptional service. Guided by their belief in "the Art of Travel," Jetour ensures top-quality, personalized experiences for every traveler. |
Twilight Travel Limited | Twilight Travel is committed to crafting unforgettable travel experiences, whether exploring cultural treasures or discovering stunning vacation destinations. With a focus on personalised service, Twilight Travel ensures every journey is exceptional and memorable, tailored to meet the unique desires of each traveler. |
Consumer trends
- Travel pattern | 49 per cent of Hong Kong travellers are holiday makers, 36 per cent are visiting friends and relatives, six per cent are business travellers and six per cent are education travellers.
- Pattern of travel | Self-drive / Road Trip is considerably the best way to travel around Australia with the world-class driving routes, well developed infrastructures and good network of car rental companies.
- New segment with increased spending power | The silver and retired segment is of growing importance, as this group is time rich and with high disposable income.
- Fly cruise and family cruise trend | For repeat visitation, fly cruise visiting regional locations over cruise excursion is getting popular. Celebrity Cruises and Princess Cruises get most awareness in market.
- Best value offer | Hong Kong travellers are matured and frequent travelers, they are willing to spend more on premium experiences and luxury accommodations. Safety and value for money are important for family and student travels.
- Digital and online booking | The use of mobile apps and online platforms for booking, itinerary planning, and sharing experiences, reflecting a trend towards digital convenience.
- Focus on Wellness and Health | Hong Kong travellers are more focused on wellness and nature post-pandemic. There has been a noticeable shift towards wellness tourism, with travellers seeking nature-based experiences, relaxation, and retreats.
- Sustainability Concerns | There is a rising interest in eco-friendly travel options, with consumers more aware of their environmental impact and preferring sustainable practices. Hong Kong is advanced in all the ESG practices with law enforcement.
- Culture and gourmet lovers | Hong Kong travellers are looking for authentic cultural interactions and experiences, such as authentic Australian cuisine, world class food and wine, traditional events, and immersive activities.
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