Markets
Market insights snapshot - India
Learn about market spend and recovery trends, current buyer organisations, and consumer priorities for the India market.
Market trends
- Arrivals from India for the year 2023 were at 396k; which were on par with 2019 levels.
- Indian travellers spent A$2.2 bn on their Australia trips (an increase of 20% when compared with 2019).
- India maintained its number five ranking for arrivals and spend and continues to be one of the fastest growing markets for Australia.
- Generational shift: Indians are travelling at a much younger age.
- Attitudinal shift: Change of mind-set from saving to splurging.
- Distribution shift: Increased fragmentation due to digitisation.
Buyer snapshot
- There will be 47 buyers (incl. 5 Platinum delegates) attending ATE from India.
- New buyers are as follows:
| Buyer | City | Description |
|---|---|---|
| TripHobo | Pune |
TripHobo is a DIY itinerary planning platform. They are a luxury holiday planner for HNI's based out of India, as well as a business travel planner for corporate giants out of India. |
| MyTravelBox.in | Chandigarh | MyTravelBox.in is dedicated to providing transformative travel experiences that combine education, adventure, and luxury. Catering to school kids, senior citizens groups, and luxury FITs, they've become a trusted name in experiential education and exploration, enriching lives through travel. |
| Sahajanand World Travels | Ahmedabad |
With 35 years in the industry, Sahajanand World Travels excels in ticketing, visas, holiday packages, foreign exchange, passport, and overseas medical insurance. Ticketing and holidays remain their main forte, showcasing a long-standing commitment to these services. |
| SNS Holiday Hut | Chandigarh |
SNS Holiday Hut are a new travel agency selling International travel packages. |
| The Travel Bus Co. | Mumbai | The Travel Bus Co. (TTBC) is a dynamic travel company founded by Dhwani, a passionate traveller turned entrepreneur. Catering to busy Indian professionals aged 35 to 50, they redefine convenience for premium to luxury travellers, delivering curated travel solutions that align with preferences, meet time constraints, and transform each journey into an enriching adventure. |
| Holiday Affairz | Bangalore | As a seven-year-old outbound tour operator, Holiday Affairz specialises in crafting luxury leisure holidays for FITs and small groups. They offer distinctive and upscale Australian itineraries in collaboration with reputable tour operators. |
| TBO | Gurgaon | TBO Group, a global travel distribution platform, connects 145,000 travel buyers with millions of suppliers worldwide. Offering a range of travel products at competitive prices, TBODMC handles Australia packages for Indian travel agents. |
| World Wide Travels | Ahmedabad | World Wide Travel specialises in niche luxury products, offering travellers authentic, exclusive, and enriching holidays with a focus on adventure and local culture. |
Consumer trends
- Factors of greatest importance to Indian travellers are safety/ security, beautiful natural environments and value for money.
- Seven in ten Indian OOR travellers are aware of Australia as a holiday destination, with half considering travelling to Australia within the next four years and one in five who are actively planning their holiday.
- For Indian OOR travellers Australia is strongly associated with world class beaches/ coastlines/ marine wildlife, having different and interesting wildlife, having a good range of accommodation, being family friendly and having good infrastructure.
- Five in ten Indian OOR travellers are High Yield Travellers, with a good spread in terms of gender and age, most are from Mumbai or Delhi and come from a young family household.
- Indian travellers have a strong desire to holiday to Dubai and surrounds, closely followed by the USA and Australia.
- When looking at the competitive set for Australia, Australia performs very strongly, with the second highest awareness, consideration and active planning, just below Dubai and surrounds.
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