Markets
Market insights snapshot - Indonesia
Learn about market spend and recovery trends, current buyer organisations, and consumer priorities for the Indonesia market.
Market trends
- Indonesia is ranked the ninth international market by arrivals into Australia. Total arrivals at YE Dec 2033 were at 210.5K (91% of 2019 levels), Holiday at 82% of total arrival. Indonesia is one of the countries with high repeat visitation at 66%.
- There has been an increase in FIT travellers and customised small private groups. Group series departure in high season period such as Idul Fitri, School Holidays (June-July) and Christmas and New Year.
- The top three experiences for travel Indonesians are looking for are Food & Culinary, trending/instragramable places and shopping.
Buyer snapshot
- There will be a total of 25 Indonesian buyers, from 21 companies - including 18 primary, 5 luxe, and 2 platinum club delegates joining the ATE24 in Melbourne.
- There are three new buyers attending ATE for the first time:
| Buyer | City | Description |
|---|---|---|
| Wakakita Travel | Jakarta |
Luxury curated travel planner, based in Jakarta who send an average 80-100 pax to Australia per year with min. spend average of A$4,000 – A$5,000. |
| Prime Travel | Medan | Prime Travel is a one stop travel agents for FIT, Incentives and Cruise in Medan who is relatively new in the industry, established in 2013. |
| Eralink Travel | Jakarta |
A travel company specialising in small group and custom itineraries with “affordable and everyone can travel” approach in social media with young infographic customers who are looking for new experiences in a destination. |
Consumer trends
- Japan is the most desirable destination for Indonesian travellers, followed by South Korea. Australia is the sixth most desirable destination for Indonesia OOT travellers.
- For Indonesian OOR travellers, Australia is strongly associated with family friendly destination, having different and interesting wildlife and world class nature. All of these associations strengthen with previous visitation.
- The three most important things for Indonesian travellers looking to travel are: Safety/security, beautiful natural environments and value for money.
^Source: CDP Market report – Indonesia Jul-Dec 23
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