Recent change of government has resulted in an upshift for consumer confidence.
Ease of travel and familiarity with Australia remains a driving force for intent to travel for New Zealanders. Pop-cultural moments have been a huge driver for travel recently.
While longer-form tailormade journeys are well promoted, distribution partners are also using the well-known destinations as a tool to hook in travellers with add-ons.
Buyer Snapshot
There will be 14 primary buyer schedules, including three Luxe buyers. Along with two additional delegates and one Platinum Club delegate
We have three first time buyer companies and one new buyer delegate which are Auckland, Christchurch and Queenstown based. Three of them are Virtuosos or Traveller Made member who sell high-end products.
Consumer Trends
Sydney, Melbourne, Brisbane and the Gold Coast continue to be leading destinations for Kiwis, as reported by partners. These hubs maintain the lions share of air access as a result. Other popular destinations include Perth/WA, Adelaide/SA and Tasmania. The Northern Territory continues to emerge and while it attracts comparatively less travellers, the average spend-per-pax is high here, as is the case for Western Australia.
Nature/Wildlife and Aquatic/Coastal experiences continue to rank highly.
Events are a key driver from this market with multiple trade partners packaging up VIVID Sydney, Australian Open and the Formula 1 Grand Prix among others.