Markets
Market insights snapshot - New Zealand
Learn about market spend and recovery trends, current buyer organisations, and consumer priorities for the New Zealand market.
Market trends
- Recent change of government has resulted in an upshift for consumer confidence.
- Ease of travel and familiarity with Australia remains a driving force for intent to travel for New Zealanders. Pop-cultural moments have been a huge driver for travel recently.
- While longer-form tailor-made journeys are well promoted, distribution partners are also using the well-known destinations as a tool to hook in travellers with add-ons.
Buyer snapshot
- There will be 14 primary buyer schedules, including three Luxe buyers. Along with two additional delegates and one Platinum Club delegate.
- We have three first time buyer companies and one new buyer delegate which are Auckland, Christchurch and Queenstown based. Three of them are Virtuosos or Traveller Made member who sell high-end products.
Consumer trends
- Sydney, Melbourne, Brisbane and the Gold Coast continue to be leading destinations for Kiwis, as reported by partners. These hubs maintain the lions share of air access as a result. Other popular destinations include Perth/WA, Adelaide/SA and Tasmania. The Northern Territory continues to emerge and while it attracts comparatively less travellers, the average spend-per-pax is high here, as is the case for Western Australia.
- Nature/Wildlife and Aquatic/Coastal experiences continue to rank highly.
- Events are a key driver from this market with multiple trade partners packaging up VIVID Sydney, Australian Open and the Formula 1 Grand Prix among others.
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