Market insights snapshot - Vietnam

Market trends

• Arrivals from Vietnam reached 165,000 for the year ending (YE) December 2025, marking a 34 per cent increase compared to 2019. Vietnamese travellers spent close to A$1.1 billion on their Australian trips for the year end September 2025, an increase of 107 per cent over YE September 2019.
• Vietnam continues to be a key growth market for Australia, ranking 14th in arrivals and 13th in total expenditure. Most significantly, leisure spending has surged by 31 per cent since 2019.
• Education-related spending by Vietnamese visitors stands out as the largest single contributor for YE September 2025, totalling over $500 million and accounting for half of total expenditure, followed by those visiting friends and relatives (23 per cent).