The youth sector is vital to Australian tourism.
The youth market contributes 27 per cent of all visitor arrivals to Australia and 45 per cent of all visitor spend. There were 2.4 million youth visitors to Australia in 2019 who spent $20 billion.
The Working Holiday Maker program allows young adults from eligible partner countries to work in Australia while having an extended holiday. Working holiday makers tend to stay longer, spend more and disperse more widely throughout the country than most other target segments. They have a higher than average length of stay and propensity to combine work, visiting friends and family, and holiday/leisure experiences.