Sectors

The youth sector

Mount Charlotte, Kalgoorlie, Western Australia © Australia’s Golden Outback

Mount Charlotte, Kalgoorlie, Western Australia © Australia’s Golden Outback

The youth sector is vital to Australian tourism.

The youth market contributes 27 per cent of all visitor arrivals to Australia and 45 per cent of all visitor spend. There were 2.4 million youth visitors to Australia in 2019 who spent $20 billion.

The Working Holiday Maker program allows young adults from eligible partner countries to work in Australia while having an extended holiday. Working holiday makers tend to stay longer, spend more and disperse more widely throughout the country than most other target segments. They have a higher than average length of stay and propensity to combine work, visiting friends and family, and holiday/leisure experiences.

Fact sheets

Henley Beach, Adelaide, South Australia © South Australian Tourism Commission

Youth market fact sheet

Discover more about the youth market.

Couple at Nawurlandja lookout, Kakadu National Park, Northern Territory © Tourism NT/Backyard Bandits

Working Holiday Maker Snapshot

Read the latest statistics about Australia's Working Holiday Maker program.

Youth sector storytellers

Adam Ogle, Welcome to Travel

Welcome to Travel

Craig Wachholz, JUCY

Brendan McKenna

Craig Wachholz, Let’s Go Surfing

Let’s Go Surfing

David Thomson, Adventure Tours

Adventure Tours

Greg Zammit, Real Aussie Adventures

Real Aussie Adventures

Ryan Mossny, Two Feet & a Heartbeat

Two Feet & a Heartbeat

Sammy Pearse-Marmont, Selina

Sammy Pearse-Marmont

Silke Kerwick, Scouts

Wendi Aylward, American Institute for Foreign Study (AIFS)

American Institute for Foreign Study (AIFS)

Youth Storytellers - All

Discover more

Culture Connect guide pointing as family listen in background, Tropical North Queensland © Tourism Australia

Aboriginal and Torres Strait Islander tourism

Aboriginal and Torres Strait Islander cultures and traditions are part of Australia’s history and form an integral part in how Tourism Australia tells the nation’s story.

Aboriginal and Torres Strait Islander cultures and traditions are part of Australia’s history and form an integral part in how Tourism Australia tells the nation’s story.

Aboriginal and Torres Strait Islander cultures and traditions are part of Australia’s history and form an integral part in how Tourism Australia tells the nation’s story.

Amidst the vibrant hues of Kangaroo Island's Remarkable Rocks, a person in a wheelchair and their enthusiastic tour guide share a moment of awe. Positioned against the brilliant, multicoloured rocks, they gaze out over the azure expanse of the Southern Ocean. The dynamic contrast between the vivid geological formations and the deep blue sea creates a visually stunning panorama, echoing the accessibility and inclusivity of the natural wonder they're enjoying © Tourism Australia

Accessible tourism

Accessible tourism is the ongoing endeavour to ensure tourist destinations, products and services are accessible to all people, regardless of their physical limitations, disability, or age.

Accessible tourism is the ongoing endeavour to ensure tourist destinations, products and services are accessible to all people, regardless of their physical limitations, disability, or age.

Accessible tourism is the ongoing endeavour to ensure tourist destinations, products and services are accessible to all people, regardless of their physical limitations, disability, or age.

Field of Light by Bruce Munro, Uluru, Northern Territory © Mark Pickthall

Our partnerships

Tourism Australia works with more than 200 tourism industry each year to promote Australia to the world as a destination for business and leisure.

Tourism Australia works with more than 200 tourism industry each year to promote Australia to the world as a destination for business and leisure.

Tourism Australia works with more than 200 tourism industry each year to promote Australia to the world as a destination for business and leisure.