Media release

One of Tourism Australia’s signature events, G’day Australia, will be held in Perth/Boorloo later this year, bringing around 300 travel agents from across the world to Australia to experience our nation’s world-class tourism offerings first-hand and meet with Australian tourism providers.

Qualified Aussie Specialist agents, who have completed Tourism Australia’s engaging online training program, will take part in G’day Australia which will be held at Perth Convention and Exhibition Centre from Sunday, 13 October to Friday, 18 October 2024.

Tourism Australia Managing Director, Phillipa Harrison, said the Aussie Specialists will see what the nation has to offer as a destination through participation in the familiarisation visits around the country, and meet tourism operators at the Perth workshop.

“Our Aussie Specialists already know so much about our country from participating in the Aussie Specialist Program, but we believe it is really important to not just tell them how incredible Australia is -but show them - and that’s what G’day Australia is all about,” Ms Harrison said.

“About half of the agents we bring to Australia for the event have never visited before, and those who have been before will be visiting a different part of the country, so they can experience first-hand why we say: ‘There is nothing like Australia’ for a holiday.”

“We know from when we have held this event in the past, that 100 per cent of the agents have walked away saying they intend to sell more of Australia as a result of attending, which is more important than ever, as we get our visitor economy back on a path of sustainable growth.”

Tourism Western Australia Managing Director, Carolyn Turnbull, said: “Western Australia truly is the Dream State, with natural wonders, supernatural contrasts of colour and texture, and rare experiences that have to be seen to be believed – which is why it's vital that Aussie Specialist Agents from our key global markets have the opportunity to visit and experience our incredible tourism offerings for themselves.

“We look forward to welcoming Aussie Specialist Agents and Tourism Australia representatives to the state as part of G’day Australia and we cannot wait to show them our most iconic tourism destinations and experiences.

“We know that everyone who visits Western Australia as part of G’day Australia forum will leave feeling inspired and ready to sell our state to their clients and drive even more visitors to Western Australia.”

G'day Australia provides an invaluable opportunity for around 100 Australian sellers to showcase their product to qualified Aussie Specialist travel agents from Asia and New Zealand to North America, Europe and the UK.

With support from State and Territory Organisation representatives, agents will also have the chance to participate in a pre or post-event familiarisation program where they can experience for themselves the incredible tourism products on offer right around Australia

G’day Australia 2024 will be delivered by Tourism Australia in partnership with Tourism Western Australia.

About the Aussie Specialist Program

The Aussie Specialist Program is Tourism Australia’s global frontline travel seller training program, run in cooperation with Australia’s State and Territory Tourism Organisations. This award-winning program provides international travel sellers the knowledge and skills to sell Australia more effectively. There are currently over 30,000 qualified Aussie Specialists around the world.