Come and say G’day
Come and say G'day - Robert Irwin in Port Lincoln, South Australia © Tourism Australia
The next chapter of Come and say G’day is Tourism Australia’s new global campaign to support the Australian Tourism Industry.
The next chapter of Tourism Australia’s global Come and say G’day campaign builds on the success of the first chapter of the campaign, which launched in October 2022, to showcase the lasting impact Australia has on travellers.
This time Ruby is back and her versatility is more important than ever as she leads the new market-led campaign, which brings to life the lasting memories of an Australian holiday from both the key talent, and real-life travellers in a way that resonates with audiences in each market.
In new traditional broadcast and online video advertisements brand ambassador Ruby the Roo will be joined by talent well-known to audiences in the US, UK, China, India and Japan.
How to get involved
Industry are encouraged to get involved in the campaign by:
- Sharing product/experience photos and tagging #ComeAndSayGday and #SeeAustralia so they can be promoted on Tourism Australia’s social media channels. Images selected will be credited and tagged in any content used.
- Subscribe to Tourism Australia’s weekly industry e-newsletter Essentials for updates on how to get involved.
- Download images and videos free of charge from Tourism Australia’s Asset Hub.
- Ensure product information and rates are up-to-date with partners and on distribution channels, including on the Australian Tourism Data Warehouse.
