Green is Our Gold
Join our industry-wide commitment to sustainable tourism.
Green is Our Gold is a shared vision for sustainable tourism that aims to inspire the protection of Australia’s natural wonders, vibrant cultures, and local communities. Tourism and business events organisations of all sizes are invited to get on board, and ensure Australia remains a destination unlike any other for generations to come.
The Green and Gold Promise
The Green and Gold Promise is a fomal commitment to this shared vision for sustainable tourism. Those who commit to the Promise are asked to embrace five Green and Gold Principles that guide responsible visitor behaviour and make for more sustainable tourism experiences.
The Green and Gold Promise
As custodians of the tourism industry, we play a vital role in sharing Australia with the world. Yet we're equally dedicated to looking after it too.
Whether we're protecting the precious ecosystems of our backyard, teaching visitors how to tread lightly, or passing on the knowledge of the world's oldest living cultures, caring for our country is engrained in what we do every day. That includes caring for our visitors too, to ensure everyone has the opportunity to experience Australia safely and sustainably.
Because when you spend every day surrounded by Australia at its best, you can't help but want to protect it - and empower visitors to do the same.
So, when we talk about being 'green', well, that's a word we take seriously in the tourism industry. It's a standard we'll never stop striving for - because down here Green is Our Gold.
Be part of the Green and Gold Promise and access a toolkit that provides practical tools and resources, including how to share the Green and Gold Principles with every visitor.
The Green and Gold Principles
Support local people and businesses.
Share our heritage, including First Nations stories.
Protect our iconic and natural environments.
Ensure our unique animals thrive.
Encourage visitors to travel responsibly, just like a local.
