Come and Say G’day

Come and Say G'day, Sydney Harbour, Sydney, New South Wales © Tourism Australia
Come and Say G’day was Tourism Australia’s global campaign to support the Australian tourism industry rebuild.
In October 2022 Tourism Australia’s launched it’s Come and Say G’day global campaign to support the Australian tourism industry rebuild.
The campaign was the next instalment of Tourism Australia’s There’s Nothing Like Australia global brand platform. With travel being restricted for the last two years, Come and Say G’day was a joyful, creative and unmistakably Australian invitation to the world. The multi-channel campaign introduced the world to two lovable CGI animated characters; Ruby, a souvenir kangaroo, voiced by Australian actor Rose Byrne, and Louie, a toy unicorn, representing international visitors, voiced by actor Will Arnett.
The Come and Say G’day campaign ran across Tourism Australia’s 15 key international markets from October 2022 and was aimed to support the tourism industry’s recovery by driving demand for travel to Australia. The campaign captured the world’s imagination with a short film and television commercial (TVC) as well as print and high-impact out-of-home creative, social, digital, editorial and partner advertising. The music featured in the TVC was a re-interpretation of the classic Australian anthem Down Under, by up-and-coming band King Stingray, who sing in both English and Yolŋu Matha - an Indigenous language from North East Arnhem Land, Northern Territory.