Don’t Go Small. Go Australia
On 13 February 2022, Tourism Australia launched a new campaign internationally to encourage travellers to book their next big holiday to Australia.
With international borders reopening to all fully vaccinated tourists and other visitors on 21 February 2022, the Don’t Go Small. Go Australia campaign was rolled out to remind travellers of all the incredible experiences that await them in Australia.
The campaign ran across TV, print, digital and social channels in key markets and featured some of Australia’s most iconic destinations and experiences.
Come and Say G’day - Don’t Go Small. Go Australia ran in Germany, France, Italy, and Canada, as well as the USA and UK. The campaign built on the successful public relations blitz that supported the border reopening announcement, with tactical placements in landmark sites in New York, London and Paris. To convert interest into bookings, Tourism Australia also published inspiring and up-to-date travel information on Australia.com, which was supported with offers from global partners.