Experience Australia in 8D Sound
Tourism Australia created a series of short videos using stunning footage that explored the unique sights, sounds and textures of Australia with 8D sound.
The video series encouraged international audiences to keep dreaming of all of the experiences awaiting them when they were able to travel to Australia again.
8D audio is a sound engineering treatment that makes the music and effects sound like they are coming from different places. This creates an immersive experience and viewers should wear headphones for maximum effect.
The six videos are themed by colour – blue, red, magenta, green, black and white – to evoke a range of feelings and emotions and showcase the visual diversity found in Australia.
Phase 2: Tune into Aus
Tourism Australia collaborated with one of Australia’s most influential electronic music duos, Flight Facilities, to emulate the unique feeling of an Australian holiday, through vision, music and 8D audio. The live track is called ‘Got To Have’, from the iconic album ‘Live with the Melbourne Symphony Orchestra’.
Tune into Aus aimed to reignite the desire for international travellers to holiday in Australia when they were able to do so. It reminded international audiences of the distinctive and diverse destinations awaiting them in Australia – the beautiful spacious landscapes, its unique native wildlife, iconic cities, and rich Indigenous cultures.
- Sydney Opera House and Bangarra Dance Theatre, Sydney, New South Wales
- South Coast, New South Wales
- Flinders Ranges, South Australia
- Barossa, South Australia
- High Country, Victoria
- National Gallery of Australia, Canberra, Australian Capital Territory
- Museum of Old and New Art (MONA), Hobart, Tasmania