Tourism Australia was the Official Tourism Authority of the Gold Coast 2018 Commonwealth Games, and proud supporter of the Queen’s Baton Relay – International Sector.
The Gold Coast 2018 Commonwealth Games (GC2018) ran from 4 to 15 April 2018. As one of the biggest events in global sport, the Games provided an opportunity to enhance international awareness of Queensland and Australia as a great holiday destination.
In collaboration with Federal and State Government including Tourism and Events Queensland and Destination Gold Coast, Tourism Australia worked to maximise the international tourism related benefits of hosting the XXI Commonwealth Games.
About the games
The GC2018 was the biggest sporting and cultural event in Australia of the decade. More than 6,600 athletes and team officials from 70 Commonwealth nations and territories shared in the excitement of the Games, which attracted a worldwide TV audience of more than 1.5 billion people and brought more than 100,000 visitors to the Gold Coast.
In addition, the official mascot of the games, Borobi, shared content on social media channels, and fans could share content using the hashtag #Borobi2018.
Queen's Baton Relay
The GC2018 Queen’s Baton Relay was the longest and most accessible in history, travelling through all Commonwealth nations and territories for 388 days before arriving in Australia for a further 100 days. When the Queen’s Baton arrived at the Opening Ceremony on 4 April 2018, Her Majesty’s message was removed from the Baton and read aloud to declare the Games open.