Past campaigns

Yours to Explore

Sydney Harbour, Sydney, New South Wales © Tourism Australia

The Yours to Explore campaign encouraged vaccinated Singaporeans to come and explore in Australia.

With quarantine-free travel for vaccinated citizens from Singapore to Australia commencing from 21 November 2021, Tourism Australia kicked off a new campaign to encourage Singaporeans to come and explore in Australia.

The Yours to Explore campaign was designed to drive desire and urgency for an Australian holiday and to remind Singaporeans of all the incredible experiences that await them in Australia for their next holiday.

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Group of tourists taking a selfie at a lookout at Bondi Beach, Sydney, New South Wales © Destination NSW

Singapore

A central hub where you can find market related reports, updates and latest news about Australia's Singapore travellers.

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Bicycle riding at Uluru, Yulara, Northern Territory © Tourism NT

Consumer profiles

Find out how insights from the Consumer Demand Project have been used extensively to inform and support development of Tourism Australia’s strategic direction.

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The setting is an oyster farm, a small group of people and the owner/guide gather in waste deep, clear blue water, wearing waders and tasting fresh oysters straight from the sea, Coffin Bay, Eyre Peninsula, South Australia © Tourism Australia

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Yours to Explore

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