Our organisation
Tourism Australia's awards
Come and Say G'day, Canberra, Australian Capital Territory © Tourism Australia
Tourism Australia has received a number of awards for its work.
Consumer and trade marketing awards
| Awards category | Event |
|---|---|
| Outstanding Achievement Award – Best Travel Marketing Efforts | TTG Travel Awards by TTG Asia Media |
| “Best Brand Partnership” and “Best Celebrity Influencer Campaign” Awards for The Wiggles – Holiday the Wiggly Way | Mumbrella Travel Awards |
| Gold Category award for Use of Influencers, Come and Say G’day | Kaleido Awards 2023 – ET Brand Equity (Economic Times), India |
| Gold Category award for Travel, Tourism, Leisure for Come and Say G’day | Kaleido Awards 2023 – ET Brand Equity (Economic Times), India |
| Influencer Impact: Social media / PR Influencer (Gold) | Indian PR and Corporate Communication Awards 2023 |
| Best Animation Short, G'day by Michael Gracey / Tourism Australia | LA International Film Festival 2023 (USA) |
| Bronze Award – Travel and Tourism, Holiday the Wiggly Way – Wiggles x Tourism Australia | Shorty Awards 2023 – The Best of Digital and Social Media |
| Webby Award – Websites and Mobile Sites, Travel & Lifestyle, Best Visual Design for Australia.com Map Explorer (Honouree) | Webby Awards 2023 |
| Canada market awarded runner-up 'Favourite Tourism Board Asia/Pacific' | Baxter Agents Choice Awards |
| Bronze award OOH Media Effectiveness for #Too Australian for Words | SHIAF (Shanghai International Advertising Festival) Awards (China) |
| Silver award “Crossover Innovation – Cultural Innovation” for #Too Australian for Words | Media 360 Marketing Communication Awards (China) |
| Bronze award “Tourism, Entertainment, Lifestyle Services, Leisure and Retail” for Experience the Immersive Journey to Australia in 8D | Campaign’s Digital Media Awards 2021 |
| Gold award “Social Marketing of the Year” for Experience the Immersive Journey to Australia in 8D | (CAMA) China Advertising Marketing Awards 2021 |
| Silver award “Integrated marketing of the year” for Experience the Immersive Journey to Australia in 8D | (CAMA) China Advertising Marketing Awards 2021 |
| Bronze award “Urban Tourism Marketing of the Year” for Experience the Immersive Journey to Australia in 8D | (CAMA) China Advertising Marketing Awards 2021 |
| Winner “Best of the Best Web Series” for Experience the Immersive Journey to Australia in 8D | Japan World's Tourism Film Festival |
| Winner “Websites and Mobile Sites – General Websites and Mobile Sites: Travel” for Experience the Immersive Journey to Australia in 8D | Webby |
| Honouree “Video: Travel & Adventure” for Experience the Immersive Journey to Australia in 8D | Webby |
| ‘Best digital branded content’ – UnDiscover Australia | Content Marketing Awards (India) |
| Certificate of Excellence – ‘Marketing to consumers and industry, superior achievement in measurement and evaluation’ | SABRE 2019 Awards (India) |
| Bronze winner – UnDiscover Australia | Marketing Excellence Awards 2019 (Malaysia) |
| ‘Best overall education program’ – Aussie Specialist Program | Travel Weekly Magellan Awards (USA) |
| ‘Favourite promotional video from a tourism board’ – City Explorer Online Program | U Magazine Travel Awards (Hong Kong) |
| Graphite Pencil award – ‘Sound design and use of original music composition’ for Matesong | D&AD Awards (British Design & Art Direction) (UK) |
| Bronze winner – ‘Music film/EP’ for Matesong | D&AD Awards (British Design & Art Direction) (UK) |
| Bronze winner – ‘Planning APG creative Strategy Audience Insight & Social Behaviour/Cultural Insights’ for Australia Inc | Australasian Writers and Art Directors Association Awards |
| Most Popular Television Commercial - Dundee: Australia’s Tourism Ad in Disguise | Logie Award, 2019 |
| Best Travel Video Advertisement - Dundee campaign | Travel Video Awards, USA, 2019 |
| Best use of native or content marketing - Aussie News Today campaign | Mumbrella Travel Marketing Awards, 2019 |
| Best Use of Social - Dundee campaign | AdWeek Media Plan of the Year, 2019 |
Dundee campaign: Excellence in Managing Optimised Customer Experience |
Adobe Excellence Awards, USA, 2019 |
| Platinum winner, Integrated Marketing Communications - Dundee campaign | HSMAI Adrian Awards, 2019 |
| Titanium winner, Effective Channel Integration - Dundee campaign | WARC Media Awards, 2019 |
| Influencer Impact - Dundee campaign | PR Week Awards, USA |
| Marketing Excellence for International Tourism - UnDiscover Australia campaign | VFS Global Times Travel Awards, India |
| Most influential campaign on YouTube | YouTube Works Awards, USA |
| Best travel advertisement - Dundee campaign | Travel Video Awards, USA |
| Destination Campaign of the Year - Dundee campaign | Expedia North America |
Dundee campaign: Gold award for Integrated: Large Business |
D&AD Awards (British Design & Art Direction) |
| Best use of Content - Dundee campaign | Festival of Media (Global), 2019 |
Dundee campaign:
Gold Effie for Media
Gold Effie for Branded ContentGold Effie in Tourism & Travel Category |
US Effie Awards |
Business events marketing awards
| Awards category | Event |
|---|---|
| The Most Desired International MICE Destination | Golden Chair Award of China MICE Industry |
| Best MICE Marketing – Destination Awards | MICE (China) |
| The Best MICE Destination | The Miracle Workers Award (China) |
| Distinguished MICE Marketing Promotion Award | Knowledge Economy (China) |
| The Most Popular MICE Destination – Australia | Distribution Times (China) |
| Best NTO promoting MICE 2020 | Knowledge Economy (China) |
| Best MICE Destination of the year 2020 | Miracle Workers (China) |
| Most Anticipated Overseas Meeting & Incentive Destination | China Travel Industry Awards 2020 |
| Best MICE Marketing – Destination Awards | MICE China |
| Best International MICE Destination 2020 | MICE Tourism Gold Star Award (China) |
| Best Overseas NTO promoting MICE in China | Direct Selling People Website (China) |
| Best International Destination for Incentives (Silver) | Prevue Visionary Awards 2020 (USA) |
| Best CVB/DMO International 2020 and 2021 | Smart Meetings Smart Stars Awards 2020 and 2021 (USA) |
| Best International Destination for Incentives (Silver) | Prevue Visionary Awards 2020 (USA) |
| Most Influential MICE Destination | Exhibition & MICE Industry Awards (China) |
| Best Model Tourism MICE Destination | Direct Selling Marketing Today Awards (China) |
| Best Overseas Meeting & Incentive Destination | M&C Travel Weekly Travel Industry Awards (China) |
| Best MICE International Destination | MICE CN (China) |
| Best Overseas MICE | Tourism Organization by Knowledge Economy (China) |
| Best Overseas NTO promoting BT-MICE | TTG China Travel Awards 2020 (China) |
| Best MICE Destination | National Tourism Fashion Awards (China) |
| Best International CVB, DMO’ – Tourism Australia | Smart Stars (USA) |
| Best NTO promoting MICE Best MICE Creative Marketing Campaign Award |
China National Tourism Fashion Awards |
| Best NTO for Promoting MICE of the Year 2018 | China BT MICE Award |
| Best Overseas NTO in China Promoting BT-MICE | TTG China Travel Awards, 2019 |
Corporate awards
| Awards category | Event |
|---|---|
| Susan Coghill, Chief Marketing Officer, included in “CMO50 2022” list | CMO magazine |
| Susan Coghill, Chief Marketing Officer, included in “Asia-Pacific Power List 2023” | Campaign Asia-Pacific |
| Tourism Australia 2021/22 Annual Report, Gold Award | Australasian Reporting Awards |
| Procurement Team awarded “Best Engagement with SMEs" | Commonwealth Procurement awards of Excellence |
| Aussie Specialist Program awarded “Star E-Learning Programme” | Travel Bulletin Star Awards (UK) |
| Aussie Specialist Program awarded Gold for “Best Destination Marketing-Education Program” | 2022 Magellan Award (Travel Weekly) (USA) |
| Tourism Australia awarded “Best Tourism Board, South Pacific” | 2022 Travvy Awards (USA) |
| Susan Coghill, Chief Marketing Officer, included in B&T’s top Australian CMO list | B&T |
| Susan Coghill, Chief Marketing Officer, included in Australia’s top 10 most prominent CMOs | Mumbrella |
| Tourism Australia 2020/21 Annual Report, Gold Award | Australasian Reporting Awards |
| Susan Coghill, Chief Marketing Officer, included in B&T’s top Australian Chief Marketing Officer list | B&T |
| Susan Coghill, Chief Marketing Officer, included in Australia’s top 10 most prominent Chief Marketing Officers | Mumbrella |
| Silver winner – ‘Film & Entertainment Film Advertising TV Commercials Over 30 Seconds’ for Matesong | Australasian Writers and Art Directors Association Awards |
| Gold winner – Aussie Specialist Program | Travel Weekly Magellan Awards (USA) |
| Runner-up, ‘Favourite overseas country’ – Australia | Condé Nast Traveller India Readers’ Travel Awards 2019 (India) |
| ‘Top tourism location of the future’ – Australia | FDI (foreign direct investment) Awards |
| Specialist awards – Eco-tourism, Health and wellness tourism and Regional tourism | FDI (foreign direct investment) Awards |
| Australia received recognition in the Hotel development and investment, Incentives and Rapid growers categories | FDI (foreign direct investment) Awards |
| ‘Most engaged Tourist Board’ – Tourism Australia | Virtuoso (USA) |
| Silver winner, ‘Best Tourism Board overall’ – Tourism Australia | Travvy Awards (USA) |
| Silver winner,’ Best Tourism Board AU/NZ/South Pacific’ – Tourism Australia | Travvy Awards (USA |
| Marketing team of the year | B&T Awards |
| Tourism Australia 2019/20 Annual Report, Silver Award | Australasian Reporting Awards |
| Education Product, Gold - Aussie Specialist Program | AMY Awards, 2018 |
| The Most Comprehensive Advisor Program - Tourism Australia's education program for Virtuoso in the US | Globus Awards |
| Silver Award - Tourism Australia 2017/18 Annual Report | Australasian Reporting Awards |
| Tourism Board of the Year - Tourism Australia UK team | Globe Travel Awards 2019 |
Destination Australia awards
| Awards category | Event |
|---|---|
| Best Family Destination | Travel + Leisure India |
| Best Destination (Asia Pacific) | Travel Weekly Asia (Singapore), 2022 Readers’ Choice Awards |
| Destination with the Highest Client Satisfaction, Pacific | 2023 WAVE Awards (USA) |
| USA team awarded winner “Destination with High Client Satisfaction in Asia/Pacific” | Travel Age West |
| ‘Community Restoration’ Award in recognition of recovery efforts at both a local and national level to rebuild communities and preserve Australia’s unique wildlife following the 2019/20 summer bushfires | Lonely Planet, Best in Travel Awards 2021 |
| 2020 Destination of the Year | Travel + Leisure (USA) |
| Best Destination Asia/Pacific | Travel Weekly Readers’ Choice Awards (USA) |
| Best eco-friendly destination | Selling Travel Agents Choice Awards (UK) |
| Best all-round destination | Travel Bulletin Star Awards (UK) |
| Best leisure destination | Travel Weekly (China) |
| Most promising and popular outbound destination | Sina Tourism and Weibo Tourism (China) |
| Best natural and outdoors destination in 2019 | Voyage magazine (China, Hong Kong) |
| Most favoured outbound destination by Chinese families | Global Times (China) |
| Most Popular Destination | Condé Nast Traveler Gold List Award Ceremony, 2019 |
| Best Destination Overall | 2019 Travvy Awards, USA |
| Best Destination Asia/Pacific | Travel Weekly Readers’ Choice Awards |
| Best Destination Asia/Pacific | Travel Weekly Readers' Choice Awards, USA |
| Best Foreign Destination | South Asia Travel & Tourism Exchange (SATTE) 2019, India |
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