Tourism Australia's Awards
Tourism Australia has received a number of awards for its work.
Consumer and Trade Marketing
| Award Category | Awards Event |
|---|---|
| Dundee: Australia’s Tourism Ad in Disguise “Most Popular Television Commercial” | Logie Award, 2019 |
| Dundee campaign honoured with “Best Travel Video Advertisement” | Travel Video Awards, USA, 2019 |
| “Best Use of native or content marketing” for Aussie News Today | Mumbrella Travel Marketing Awards, 2019 |
| “Best Use of Social” for Dundee campaign | AdWeek Media Plan of the Year, 2019 |
| For Dundee campaign: “Excellence in Managing Optimised Customer Experience” “Excellence in Content Marketing & Velocity” “Excellence in Business Impact through Optimisation” |
Adobe Excellence Awards, USA, 2019 |
| Platinum winner “Integrated Marketing Communications” | HSMAI Adrian Awards, 2019 |
| Titanium winner “Effective Channel Integration” Dundee campaign | WARC Media Awards, 2019 |
| Winner “Influencer Impact” for Dundee campaign | PR Week Awards, USA |
| ‘Marketing Excellence for International Tourism’ for the UnDiscover Australia campaign | VFS Global Times Travel Awards, India |
| “Most influential campaign on Youtube” | YouTube Works Awards, USA |
| “Best travel advertisement” for Dundee | Travel Video Awards, USA |
| Dundee campaign wins “Destination Campaign of the Year” | Expedia North America |
| Dundee campaign: Gold award “Integrated: Large Business” Silver award “Media: Best Use of Branded Content”; “Media: Best Use of Integrated”; “Branded Content & Entertainment: Fiction Film up to 5 Minutes” Bronze award “Digital Marketing: Best Use of Talent and Influencers"; “Digital Marketing: Integrated Digital Campaigns”; “Digital Marketing: Best Use of Social Media” |
D&AD Awards (British Design & Art Direction) |
| “Best use of Content” Dundee Campaign | Festival of Media (Global), 2019 |
| Dundee Campaign Gold Effie for Media; Gold Effie for Branded Content; Gold Effie in Tourism & Travel Category | US Effie Awards |
| Australia won “Most Popular Tourist Destination” in Asia | 2018 Red Coral Awards |
| “Best PR Campaign” Dundee | B&T Awards |
| “Best Overseas Meeting & Incentive Destination of the Year (Long Haul)” | China Travel & Meeting Industry Awards 2018 |
| Lisa Ronson awarded “Australia’s Best CMO” | CMO Magazine |
| Lisa Ronson awarded “CMO of the Year” Tourism Australia “Marketing Team of the Year” Dundee Campaign “Campaign of the Year” |
Australian Institute of Marketing |
| “Best Youth Marketing Campaign” for Aussie News Today | Global Youth Travel Awards |
| Titanium Lion Award and 2 Gold Lion Awards for Dundee campaign. Gold and Bronze Award for Aussie News Today campaign | Cannes Lions International Festival of Creativity |
| “Ad Campaign of the Year” (Dundee) and “Social Idea of the Year” (Aussie News Today) | Mumbrella Awards |
| USA team awarded Best Education for Aussie Specialist Programme and for the Best Destination Marketing campaign for Dundee | Travel Weekly Magellan Awards, 2018 |
| UK Distribution and Trade team was awarded “Star Online Training Course” for the Aussie Specialist programme | Travel Bulletin’s 2018 Star Awards |
| ‘Best Service for Travel Agents – tourist boards’ – Tourism Australia | Touristik Aktuell Globus Award, Germany, 2017 |
| ‘Digital creativity’ and ‘Television craft’ – David Attenborough’s Great Barrier Reef Dive | BAFTA Awards, UK, 2017 |
| ‘Best tourism country’ – Australia | Travel News, Sweden, 2017 |
| ‘Best Destination for Nature, Adventure and Sport’ - Australia | Italia Travel Awards, Italy, 2017 |
| ‘Best Service for Travel Agents – tourist boards’ – Tourism Australia | Touristik Aktuell Globus Award, Germany, 2017 |
| ‘Silver, Print and outdoor’ – GIGA Selfie, Japan | One Show 2017, USA |
| ‘Grande, Ambient large scale’ – GIGA Selfie, Japan ‘Branded content - Best use of interactive and social media’ – GIGA Selfie, Japan |
Lotus Awards, ADFEST Asia, 2017 |
| ‘Best driving holiday’ - Australia | Travel Journal, Singapore, 2017 |
| ‘Best Influencer Campaign’ – Noma Australia | Mumbrella Travel Marketing Awards, 2017 |
| ‘PR-led event or Activation of the year’ – Noma Australia | Mumbrella CommsCon Awards, 2017 |
| Best Leisure Destination of Year | Travel Weekly, China, 2017 |
| Best Leisure Destination of the Year | Travel & Meeting Industry Awards, China |
| ‘Winner, Best Service for Travel Agents category Aussie Specialist Program |
Globus Awards, Touristik Aktuell, Germany, 2016 |
| ‘Winner, Agent Friendly Tourist Office category’ – Aussie Specialist Program |
Agents Choice Awards, Selling Travel, UK, 2016 |
| ‘Silver, Destinations Education Program category’ – Aussie Specialist Program |
Magellan Awards, Travel Weekly, USA, 2016 |
| ‘Gold, Integrative’– GIGA Selfie, Japan | ACC (All Japan Radio and television commercial confederation) Advertising Awards 2016, Japan |
| ‘Second, Planning: innovative approach’ – GIGA Selfie, Japan | Dentsu Advertising Awards 2016, Japan |
| ‘Best effective’ – GIGA Selfie, Japan | Code Award 2016, Japan |
| ‘Gold, Interactive e craft’ – GIGA Selfie, Japan ‘Gold, Social for mobile’ – GIGA Selfie, Japan ‘Silver, Interactive product and service finance’ – GIGA Selfie, Japan ‘Silver, Interactive social product’ – GIGA Selfie, Japan ‘Silver, Outdoor ambient’ – GIGA Selfie, Japan ‘Bronze, Place brand national brands’ – GIGA Selfie, Japan |
Ad Stars 2016, Sth Korea |
| ‘Silver, Digital: travel, leisure, retail, restaurants’ – GIGA Selfie, Japan ‘Silver, Live advertising & events’ – GIGA Selfie, Japan ‘Bronze, Digital: Web platform, web service / app’ – GIGA Selfie, Japan ‘Bronze, Direct: digital and social use of mobile’ – GIGA Selfie, Japan ‘Bronze, Direct: sectors: travel, leisure, retail, restaurants’ – GIGA Selfie, Japan |
Spikes Asia, 2016 |
| ‘Bronze, Best PR program, lifestyle’ – City Explorer, Hong Kong | Marketing PR Awards, Marketing magazine, 2016 |
| ‘Gold, Best-selling destination Asia and Pacific’ – Australia | Readers’ Choice Awards, Recommend Magazine, USA, 2016 |
| ‘Best country’ – Australia | Travel and Leisure magazine, India, 2016 |
| ‘Best TV programme’ – Sir David Attenborough’s Great Barrier Reef Series, UK | National Geographic Traveller Awards UK, 2016 |
| ‘Best Marketing campaign’ – Aquatic and Coastal, Hong Kong ‘Best Promotion video’ – City Explorer, Hong Kong |
U Magazine Travel Awards, Hong Kong, 2016 |
| ‘Best tourism or travel website’ – australia.com | Digital Industry Association of Australia (AIMIA), 2016 |
| ‘Gold, Best Event or Experiential Marketing Campaign’ – Savour Australia, Malaysia | Dragons of Malaysia Awards, 2016 |
| ‘Certificate of Excellence’ – Restaurant Australia public relations campaign, India | SABRE Awards 2016, Asia Pacific |
| ‘Best website or online service’, Tourism or travel category | AMY Awards 2016, Australia (AMIA, the Digital Industry Association of Australia) |
| ‘One of the 25 best tourism websites in the world’ – australia.com | Skift 2016, USA |
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