Skip to content Skip to footer navigation
close search
search
clear search

Back
Australia
  • About
  • Insights
  • Resources
  • News and Events
contact-icon
My Account Logout
  • About
  • Insights
  • Resources
  • News and Events
Tourism Australia Staff Conference, December 2022 © Tourism Australia

Our Organisation

TA Team Photo, Sydney, NSW © Tourism Australia

Our Careers

Kangaroo at Crowdy Bay National Park, New South Wales © Tourism Australia

Contact us

Surfers Paradise, Gold Coast, Queensland © Tourism and Events Queensland

Tourism Statistics

Hot Air Ballooning, Melbourne, VIC © Roberto Seba

Markets

Cape Willoughby, Kangaroo Island, SA © South Australian Tourism Commission

Sectors

RoofClimb Adelaide Oval, Adeliade, South Australia © South Australian Tourism Commission

Consumer

Murray River Walk, SA

Industry Resources

Arkaba Walk, Flinders Ranges, SA.

Media Resources

Sydney, New South Wales © Tourism Australia

Campaigns

Cape to Cape Track, Margaret River, WA © Tourism Western Australia

News Stories

Murrays Beach, Jervis Bay, New South Wales ©  Destination NSW

Newsletters

Destination Australia Conference 2020 © Tourism Australia

Industry Events

Dreamtime 2017, Brisbane, Queensland © Tourism Australia, Remco Jansen

Business Events

 
wishlist
  1. Home
  2. Campaign Resources
  3. Work and Play the Aussie Way

Work and Play the Aussie Way

  • Share
    Share on Facebook
    Share on Twitter
    Share on WhatsApp
    Copy Link

On 31 January, Tourism Australia launched Work and Play the Aussie Way, inviting Working Holiday Makers to Australia. The campaign showcases to young people all the adventures and experiences they could have while working and travelling in Australia

The campaign follows the announcement of new measures to incentivise fully vaccinated student and Working Holiday Maker visa holders to travel to Australia, to help address critical workforce shortages caused by the ongoing Covid-19 pandemic.

Focusing on Working Holiday Makers from the United Kingdom, Europe, Japan and Republic of Korea, the campaign gives young travellers a glimpse of the adventures that await them while working and travelling Australia.

The ‘Work and Play the Aussie Way’ campaign will be rolled out in two major phases and will focus on attracting Working Holiday Makers to Australia. 

The campaign will drive young people to sign up for Working Holiday Maker visas and travel to Australia during the period that the Visa Application Charge refunds are available. 

‘Work and Play the Aussie Way’ will include marketing activities in France, Germany, Italy, Japan, South Korea, the United Kingdom and Ireland.

PDF

Download toolkit

3 MB PDF

Custom TA download icon
See the campaign here 01 Atoms/Button/Primary-Button/Link out Copy 4 Created with Sketch.

Discover More

Henley Beach, Adelaide, SA
External
Youth Market fact sheet
Centre Place, Melbourne, Victoria
External
Working Holiday Maker Snapshot
Sea Cliff Bridge, Clifton, NSW © Benjamin Punzalan
External
Coronavirus Travel Safety Information

We use cookies on this site to enhance your user experience. Find out more.

By clicking any link on this page you are giving your consent for us to set cookies.

Tourism Australia logo

Acknowledgement of Country

Indigenous symbol - Natural Beauty

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

Read more
Find us on
LinkedIn
Twitter
Resources
Help
Contact Us
Careers
Subscribe to news
About this site
Sitemap
Privacy Policy
Site Feedback
Terms and Conditions
Other Sites
Holiday in Australia
Plan a Business Event
Australian Tourism Investment
Aussie Specialist Program
Other Sites
Holiday in Australia
Plan a Business Event
Australian Tourism Investment
Aussie Specialist Program
© Tourism Australia 2023
Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

© Tourism Australia 2023
{"PageInfo":{"template":"","component":"PageInfo","jcrCreated":"Tue Sep 19 15:40:30 AEST 2023","jcrCreatedBy":"","lastModifiedBy":"","lastModified":"Tue Sep 19 15:40:27 AEST 2023","contentType":""},"Hero":{"component":"Hero","subTitle":"","title":"<p>Work and Play the Aussie Way<\\/p>\\r\\n","playerId":"rJDEEnVeX"}}