Holiday Here This Year
The Holiday Here This Year campaign encourages Australians to support tourism operators and communities around the country by booking and planning a domestic holiday.
Australia's tourism industry is suffering through an incredibly challenging period and needs support more than ever. While international borders remain closed, domestic tourism is leading the the recovery. The Holiday Here This Year campaign features two of Australia's most iconic homegrown personalities, Hamish Blake and Zoe Foster-Blake, and focuses on Australia's incredible tourism experiences.
The Holiday Here This Year campaign is continuing to roll out in several bursts of activity over the year. The campaign encourages Australians to explore their country, be it a city escape or an epic adventure across the country, all the while helping tourism businesses and communities to thrive.
For more background on the campaign, read the industry factsheet which includes example messaging for use in your own channels.