Holiday Here This Year
As part of the national bushfire recovery effort, Tourism Australia has kicked off a new domestic campaign, Holiday Here This Year. The campaign encourages Australians to get out there and see their own backyard. Whether it be a weekend away near home, a trip to another state or discovering somewhere in Australia they’ve always wanted to visit. Watch this video message from Tourism Australia’s Managing Director, Phillipa Harrison, to find out more about the campaign.
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How to get involved
1. Commit to the Holiday Here This Year message
Download the custom toolkit. It’s got everything you need to know about the campaign and how to integrate Holiday Here This Year into your marketing.
2. Spread the word
Let everyone know you’re open for business by posting on social media with #HolidayHereThisYear.
3. Show Australians your little bit of Australia
Join the Facebook event and engage with the posts by commenting and sharing photos and information about your business.
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