Holiday Here This Year
The Holiday Here This Year campaign encourages Australians to support tourism operators and communities around the country by booking and planning a domestic holiday.
Australia's tourism industry is suffering through an incredibly challenging period and needs support more than ever. While international travel continues to be limited, domestic tourism is leading the recovery.
The Holiday Here This Year campaign features two of Australia's most iconic homegrown personalities, Hamish Blake and Zoe Foster-Blake, and focuses on Australia's incredible tourism experiences.
The Holiday Here This Year – Gift of Travel campaign encourages Australians to give the gift of travel this holiday season and highlights the depth and breadth of domestic tourism experiences that can easily be given as gifts. The campaign also encourages Australians to support the tourism industry by continuing to plan holidays, booking with flexibility and travelling more like international tourists. This means seeing more, travelling further afield, doing more in the way of experiences and taking some of those aspirational trips.
For more background on the campaign, read the industry factsheet which includes example messaging for use in your own channels.