Holiday Here This Year
The Holiday Here This Year campaign encourages Australians to support tourism operators and communities around the country by booking and planning a domestic holiday.
Australia's tourism industry is suffering through an incredibly challenging period and needs support more than ever. While international borders remain closed, domestic tourism will lead the recovery. The Holiday Here This Year campaign features two of Australia's most iconic homegrown personalities, Hamish Blake and Zoe Foster-Blake, and focuses on Australia's incredible tourism experiences.
For more background on the campaign, read the industry factsheet.
How to get involved
1. Download the industry toolkit to access the campaign logo and other useful tools for use in your own marketing activity.
2. Post on your business social media channels to encourage consumers to visit soon using #HolidayHereThisYear
3. Ensure your business communication channels are up to date with a COVIDSafe Plan and flexibility policies. See some example messaging and further advice here.
