Markets

Australia

A central hub where you can find market-related reports, updates and latest news about Australia's domestic travellers.

Domestic market performance statistics

Explore our interactive dashboard that directly connects you with key tourism data.

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Travel Sentiment Tracker

This report tracks how Australians feel about travelling domestically and is updated fortnightly.

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Working with Tourism Australia

Connect with Tourism Australia to benefit from our campaign activity, research, market data and more to grow your tourism business.

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Latest downloads

Out of Region Traveller fact sheet

Understand how Australia consumers perceive Australia and what drives them to visit.

233 KB • PDF

Future of Demand - Australia snapshot

Discover the tourism experiences in greatest demand with this market snapshot for Australia.

2 MB • PDF

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SEIT Tours, Red Centre, Northern Territory © Tourism Australia

Who’s who in the tourism industry

Find out about all the major operators of Australian tourism and the government tourism agencies that run each each state and territory.

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Aerial view of swimmers at Tallebudgera Creek, Gold Coast, Queensland © Tourism and Events Queensland

Future of Demand

The free-to-download Future of Demand research has been designed to support Australia’s tourism industry to make decisions to best maximise opportunities.

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Bicycle riding at Uluru, Yulara, Northern Territory © Tourism NT

Consumer profiles

Find out how insights from the Consumer Demand Project have been used extensively to inform and support development of Tourism Australia’s strategic direction.

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Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

Australia

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