There's Still Nothing Like Australia
On 12 March 2020, Tourism Australia unveiled its There’s Still Nothing Like Australia campaign film at the Destination Australia Conference. The new campaign takes inspiration from Tourism Australia’s long-standing and successful There’s Nothing Like Australia global campaign platform, reminding the world that There’s Still Nothing Like Australia.
The bushfires have significantly impacted international perceptions of Australia, with people delaying or cancelling their travel plans, even to areas not directly affected by fires. This situation has been compounded by the coronavirus. The campaign is supported with $25 million allocated to it through the Australian Government’s National Bushfire Recovery Fund.
For ten years we’ve been telling the world ‘there’s nothing like Australia’. As we seek to re-establish trust and credibility and address global misperceptions, it’s more important than ever that we show the world that this is still the case.
The campaign is rolling out across key international markets, as appropriate in the current environment. Tourism Australia will build upon There’s Still Nothing Like Australia later in the year, with a second broader brand campaign.
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