The re-imagined visitor economy
THRIVE 2030 is Australia’s national strategy for the long-term sustainable growth of the visitor economy.
Prior to COVID-19, the visitor economy was Australia’s fourth largest export sector, comprising domestic and international tourism; international student, business and leisure travellers; and the associated industries of hospitality, aviation and accommodation.
The Australian Government released THRIVE 2030 to rebuild and return the visitor economy. The strategy sets a target of returning visitor expenditure to pre-COVID levels of $166 billion by 2024 and growing it to $230 billion by 2030, and it includes actions for governments and industry under three key themes:
For more information on the THRIVE 2030 Strategy, visit www.austrade.gov.au/visitoreconomy
Tourism 2020 was a whole-of-government and industry long-term strategy to build the resilience and competitiveness of Australia’s tourism industry and grow its economic contribution.