THRIVE 2030: THE RE-IMAGINED VISITOR ECONOMY
THRIVE 2030 is Australia’s national strategy for the long-term sustainable growth of the visitor economy.
Prior to COVID-19, the visitor economy was Australia’s fourth largest export sector, comprising domestic and international tourism; international student, business and leisure travellers; and the associated industries of hospitality, aviation and accommodation.
The Australian Government released THRIVE 2030 to rebuild and return the visitor economy. The Strategy sets a target of returning visitor expenditure to pre-COVID levels of $166 billion by 2024 and growing it to $230 billion by 2030, and it includes actions for governments and industry under three key themes: Collaborate, Modernise, and Diversify.
For more information on the THRIVE 2030 Strategy, visit www.austrade.gov.au/visitoreconomy