Aussie Specialist Program
The Aussie Specialist Program (ASP) is Tourism Australia’s global online training program, shared by all eight state and territory tourism partners and designed to provide frontline travel sellers from around the globe with the knowledge and skills to best sell Australia.
The program is available in all key markets across 9 languages (English, German, French, Italian,, Mandarin, Cantonese, Korean, Japanese, and Bahasa) and includes a new digital platform and team of Aussie Specialist Coordinators and Trainers in-market. Since May 2020 the program is also available in Australia.
Tourism Australia maintains active relationships with qualified Aussie Specialists through the Aussie Specialist website, e-newsletters, trade events and familiarisation trips to Australia.
There are a number of marketing opportunities for Australian tourism suppliers to get involved with the Aussie Specialist Program:
For more information please contact your relevant Tourism Australia Industry Relations Manager:
Industry Relations Manager – ACT, NSW, NT & QLD
Industry Relations Manager – SA & WA
Industry Relations Manager – VIC & TAS
Examples of the type of content you can capture in your product video: