Aussie Specialist Program
The Aussie Specialist Program (ASP) is Tourism Australia’s global online training program, shared by all eight state and territory tourism partners and designed to provide frontline travel sellers from around the globe with the knowledge and skills to best sell Australia.
The program is available in all key markets across 11 languages (English, German, French, Italian, Portuguese, Mandarin, Cantonese, Korean, Japanese, Bahasa and Spanish) and includes a digital platform and team of Aussie Specialist Coordinators and Trainers in-market. Since May 2020 the program is also available in Australia.
Tourism Australia maintains active relationships with qualified Aussie Specialists through the Aussie Specialist website, e-newsletters, trade events and familiarisation trips to Australia.
There are a number of marketing opportunities for Australian tourism suppliers to get involved with the Aussie Specialist Program:
This is your opportunity to submit a training video of up to 5 minutes for upload to the Aussie Specialist website.
Think of it as the equivalent of sitting face-to-face with an agent at a trade event, or even as if an agent was on a virtual tour of your product.
Send your video file (uploaded via a service such as WeTransfer, Dropbox, Hightail or Google Drive) plus a 50 word blurb as well as website URL through to your relevant Tourism Australia Industry Relations Manager:
Industry Relations Manager – ACT, NSW, NT & QLD
Industry Relations Manager – SA, TAS, VIC & WA
Below are examples of the type of content you can capture in your product video: