Aussie Specialist Program

Learn more about the Aussie Specialist Program

There are a number of marketing opportunities for Australian tourism suppliers to get involved with the Aussie Specialist Program:

• Travel Club
  Entice Aussie Specialists to try your product and visit your region the next time they are in Australia by offering an industry rate on travel, tours, accommodation and attractions. All Aussie Specialists gain entry to the Travel Club once fully qualified which provides access to these special industry rates.
  
  
• Training events
  Training events for Aussie Specialists are held overseas and in Australia and provide you with the opportunity to promote your product face-to-face with Aussie Specialists. These events are promoted on Tourism Australia’s website and in Tourism Australia’s weekly newsletter Essentials.
  
  
• Product update videos
  Tourism Australia has seen an increase in interest from front-line travel sellers for short and sharp on-demand training videos.

This is your opportunity to submit a training video of up to 5 minutes for upload to the Aussie Specialist website.

Think of it as the equivalent of sitting face-to-face with an agent at a trade event, or even as if an agent was on a virtual tour of your product.

Preparing your training update:

• Your training video should be no longer than 5 minutes - Think short, sharp and interesting – You don’t need to use the entire time allowed.
  
• The delivery of information within your video can take many forms:
  • 'Virtual Tours' of your product with narration or a live guide.
  • A recorded webinar containing a presentation/images
  • A combination of the above - The simplest to produce being a 'screen-recording' of a webinar with both yourself (don't be shy!) and presentation content visible.
  • 'Consumer' style advertising videos are generally not suitable however you can narrate over existing footage as part of your training content.
• Don't assume that viewers know where you are geographically - A quick map is always useful.
• Presentations should to be engaging and make product stand out – Use visuals where possible.
• Explain the benefit your product gives to people - Why they love your experience - What makes your product unique from others?
• What are the key parts that you think are the 'musts' in terms of things to know? Remember that people can always look up specific details afterwards - Use your time to get people interested and draw them in.
• Use language that everyone understands, remembering that non-native speakers may be viewing this content.
• “Test” your video on friends and family – Does it keep them engaged? What are their key takeaways? – A fresh perspective is always useful!
• Be passionate and have fun with it! This is your business, be proud to promote it!

Send your video file (uploaded via a service such as WeTransfer, Dropbox, Hightail or Google Drive) plus a 50 word blurb as well as website URL through to your relevant Tourism Australia Industry Relations Manager.

Dominic Mehling
Industry Relations Manager – ACT, NSW, NT & QLD
dmehling@tourism.australia.com

Sophie Treasure
Industry Relations Manager – SA, TAS, VIC & WA
streasure@tourism.australia.com

Below are examples of the type of content you can capture in your product video: