Markets

China

A central hub where you can find market-related reports, updates and latest news about Australia's China travellers.

Find the latest performance by country and purpose, places international visitors visited in Australia, how many stopovers they made, the place of origin of international visitors and trend charts on arrivals and spend.

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Market insights snapshot - China

Learn about market spend and recovery trends, current buyer organisations, and consumer priorities for the China market.

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Working in market - China

See how to work in China, one of Tourism Australia's key markets, and learn key insights into the various travel distribution channels.

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Aviation statistics

View an interactive report featuring statistics on international aviation capacity and flights per week to Australia.

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Latest downloads

Out of Region Traveller fact sheet

Understand how China consumers perceive Australia and what drives them to visit.

274 KB • PDF

Future of Demand - China snapshot

Discover the tourism experiences in greatest demand with this market snapshot for China.

2 MB • PDF

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Working with Tourism Australia

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.

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Aerial view of swimmers at Tallebudgera Creek, Gold Coast, Queensland © Tourism and Events Queensland

Future of Demand

The free-to-download Future of Demand research has been designed to support Australia’s tourism industry to make decisions to best maximise opportunities.

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Consumer profiles

Find out how insights from the Consumer Demand Project have been used extensively to inform and support development of Tourism Australia’s strategic direction.

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Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

China

Aviation statistics

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