Markets

China

A central hub where you can find market-related reports, updates and latest news about Australia's China travellers.

Graph icon © Tourism Australia

International market performance

View latest performance by country and purpose, places international visitors visited in Australia, how many stopovers they made, the place of origin of international visitors and trend charts on arrivals and spend.

View latest performance by country and purpose, places international visitors visited in Australia, how many stopovers they made, the place of origin of international visitors and trend charts on arrivals and spend.

View latest performance by country and purpose, places international visitors visited in Australia, how many stopovers they made, the place of origin of international visitors and trend charts on arrivals and spend.

Market insights icon © Tourism Australia

Market insights snapshot - China

Learn about market spend and recovery trends, current buyer organisations, and consumer priorities for the China market.

Learn about market spend and recovery trends, current buyer organisations, and consumer priorities for the China market.

Learn about market spend and recovery trends, current buyer organisations, and consumer priorities for the China market.

Distribution System Icon

Working in market - China

See how to work in China, one of Tourism Australia's key markets, and learn key insights into the various travel distribution channels.

See how to work in China, one of Tourism Australia's key markets, and learn key insights into the various travel distribution channels.

See how to work in China, one of Tourism Australia's key markets, and learn key insights into the various travel distribution channels.

Airplane icon © Tourism Australia

Aviation statistics

View an interactive report featuring statistics on international aviation capacity and flights per week to Australia.

Latest downloads

Out of Region Traveller fact sheet

Understand how China consumers perceive Australia and what drives them to visit.

Future of Demand - China snapshot

Discover the tourism experiences in greatest demand with this market snapshot for China.

Discover more

ATE14, Cairns, QLD © 2014 Tourism Australia

Working with Tourism Australia

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.

Aerial view of swimmers at Tallebudgera Creek, Gold Coast, Queensland © Tourism and Events Queensland

Future of Demand

The free-to-download Future of Demand research has been designed to support Australia’s tourism industry to make decisions to best maximise opportunities.

The free-to-download Future of Demand research has been designed to support Australia’s tourism industry to make decisions to best maximise opportunities.

The free-to-download Future of Demand research has been designed to support Australia’s tourism industry to make decisions to best maximise opportunities.

Group canoeing on the Brisbane River, Brisbane, Queensland © Brisbane Marketing

Building your tourism business

Tourism Australia can help build your tourism business by providing free resources and specialist programs to help you get started.

Tourism Australia can help build your tourism business by providing free resources and specialist programs to help you get started.

Tourism Australia can help build your tourism business by providing free resources and specialist programs to help you get started.