ATE26 wraps in Adelaide today, Sydney announced as the next host city 

Australia’s largest tourism tradeshow, the Australian Tourism Exchange (ATE26), wraps up at the Adelaide Convention Centre today with the announcement that ATE will return to Sydney in 2027 for the first time in five years. 

This year’s event has attracted more than 2900 attendees including buyers from 32 countries, connecting premium international tourism buyers with world-class Australian tourism experiences. 

ATE27 will showcase everything Sydney and regional New South Wales has to offer. This announcement aligns with a critical growth period for the NSW tourism sector as it prepares to welcome passengers to Western Sydney International Airport later this year, and Australia prepares to host the Rugby World Cup in 2027.  

Tourism Australia Managing Director Robin Mack said Tourism Australia has been delivering ATE for almost five decades, proving its value as our most significant annual event for connecting Australia’s unique travel experiences with international buyers. 

“This year’s tradeshow has delivered strong business outcomes. These face-to-face meetings have strengthened relationships to deliver a pipeline of forward-business that contributes to the continued sustainable growth of the Australian tourism sector.” 

Destination NSW Managing Director Karen Jones said DNSW is thrilled to partner with Tourism Australia to deliver this important trade event.

“We can’t wait to welcome travel buyers and visitor economy stakeholders to the ICC Sydney for ATE27, alongside our NSW tourism businesses. The long-term benefits created by the event are substantial – the relationships it builds and the future business it drives play a critical role in inbound tourism growth.” 

ATE27 will be delivered by Tourism Australia in partnership with host state Destination NSW at the International Convention Centre in Sydney (16-20 May 2027).